BANGKOK, THAILAND – Media OutReach Newswire – February 21, 2024 – Building on its success in establishing a borderless global business ecosystem,
Siam Piwat Group, Thailand’s leading real estate and retail developer, owner and operator of Siam Paragon, Siam Center and Siam Discovery, and joint venture partner of ICONSIAM, ICS and Siam Premium Outlets Bangkok, recently revealed a significant collaboration. In partnership with
Hyundai Department Store,
the largest developer of department store chains in South Korea, the two entities have joined forces by signing a Memorandum of Understanding (MOU), aimed at elevating and revolutionizing the future of retail. This collaboration aims to perfectly synergize exceptional benefits, offering exclusive experiences and services to members of both parties. With a common goal of cultivating and promoting new business opportunities internationally, the partnership is geared towards the development of world-class destination projects.
Ms Mayuree Chaipromprasith,
President – Corporate Affairs and Communications, Siam Piwat Co., Ltd.said: “This collaboration aligns perfectly with Siam Piwat’s business principles, which revolve around
“Co-create and collaborate to win” strategy. We prioritize continuously fostering a constructive ecosystem by partnering with leading and robust global business entities and consolidating remarkable potential to propel business growth in innovative and limitless ways.
Mr. Jung Jee Young, President of Hyundai Department Store, said: “This is the first time that a Korean department store has outsourced the operation of part of a store in a famous foreign shopping mall. With a shared commitment to excellence, we have partnered with the Siam Piwat Group, renowned for its global destination. shopping centers that have long won the hearts of tourists. Together, we aim to deliver superior benefits and improve the customer experience. This collaboration also presents a significant opportunity to break market boundaries and showcase the potential of K-Culture, a very popular trend. in Thailand.”
The collaboration with Hyundai Department Store enables the creation of a more complete ecosystem by leveraging the strengths of both companies towards a common goal.
This partnership enhances the overall experience for a wide range of customers, providing exceptional benefits to ONESIAM and Hyundai Department Store members. This collaboration aims to attract buyers by offering various special privileges in shopping centers and stores as well as in stores in the alliance network. It seeks to leave a lasting impression, providing customers from both sides with a unique and superior lifestyle experience.
Considering the strong potential of the two renowned retail companies, as evidenced by the significant usage of their services and substantial customer spending,
they decided to collaborate and improve retail by actively participating in the presentation of major brands and exclusive items in shopping centers. Additionally, this collaboration provides an opportunity to help Thai entrepreneurs showcase their creative products in international markets, propelling local heroes to global prominence and encouraging small and medium-sized Korean brands to have market opportunities at home. stranger. This partnership will bring limitless success and lead the company towards sustainability.
In addition, both entities undertake to
create opportunities and drive business growth by offering a diverse range of new experiences and exclusives at the “K-Content Specialty place”, a collection of K-food, K-pop, K-webtoons, K-fashion recently popular, and more. , providing a shopping experience and meeting the demands of modern consumers, which is to forge a new attractive magnet that appeals to both Thai customers and foreign touristsHighlighting the importance of the Global Destination project which has always won people’s hearts.
Siam Piwat Group has successfully strengthened its global ecosystem by forging partnerships with world-class multinational retail giants. These include PARCO shopping complex in Japan, TAIPEI 101 in Taiwan; Republic of China, Hong Kong Times Square, ION Orchard department store in Singapore, Pavilion Kuala Lumpur in Malaysia and Plaza Indonesia in Indonesia, which is a diversified business group encompassing shopping malls. These strategic partnerships connect and provide extraordinary benefits to visitors and attract shoppers from retail alliance members from various countries to visit and shop at Siam Piwat Group shopping malls. Additionally, these collaborations help enhance the shopping and lifestyle experiences of Chinese and international tourists, facilitated by platforms such as Alipay, Klook and Trip.com. This not only promotes the tourism sector but also strengthens the Thai economy as a whole.
Hashtag: #SiamPiwat
The issuer is solely responsible for the content of this announcement.
