The two events will present the global community of merchants and partners of Shopware, product innovation and the construction of the future of electronic commerce
NEW YORK,, September 16, 2025 / Prnewswire / – Shopware, the main global open source electronic commerce platform, today organizes its two flagship community events of the year: Community store day (SCD) in Cologne, GermanyAnd ShoptoBerfest In new York. This year’s rallies celebrate the growing store of stores and a special stage: the 25th anniversary of Shopware.
“Gathering traders and partners in our ecosystem is a special opportunity,” said Jason NyhusPresident / GM, US shopware. “The day consists in celebrating the community which makes it possible to support traders in a holistic way and to create a unique experience.”
Events bring together a flourishing community of traders, partners and opinion leaders to celebrate an innovation, growth and expansion inheritance to meet the complex needs of businesses. Between the two events, Shopware will host more than 1,800 guests around the world and will include conferences, group discussions and reflections of merchants and traders and Co-PDG Stefan and Sebastian Hamann.
Agency trade
Ryan PrichardVice-President SMB and Paypal’s financial services have taken the stage to announce the new commercial agent platform and offer participants an overview of the tool.
“The opportunity pursues a coherent strategy of AI and reality agency. Sebastian HamannCO-PDG and founder, shopware.
B2B components for each growth phase
More than 60% of store merchants are B2B sellers or combine B2B and B2C. With new B2B components and an open flexible framework, Shopware provides evolving solutions for each growth phase, meeting the needs of “complex trade”.
At SCD, Shopware introduced three new B2B components:
- Advanced products catalogs: This tool allows merchants to create tailor -made catalogs and accelerate specific quotes processes to the customer.
- Budget management: This tool allows merchants to manage budgets in a targeted manner and to distribute them to teams, offering greater transparency and efficiency.
- Individual price: The functionality corresponds to prices specific to customers directly in the store, the economy of resources, the strengthening of confidence and increasing loyalty thanks to repeated purchases.
For more information on the store community, technological ecosystem and details on new published capacities, visit: www.shopware.com
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