KUALA LUMPUR, MALAYSIA – Media OutReach – October 13, 2023 – Shopee achieved a historic milestone during Shopee Live Festival 10.10, with a remarkable 120x* increase in “Add to Cart” conversions, driven by increased new traffic users and high user engagement during peak periods. day itself. Malaysians participated in fun and interactive live streaming sessions, enjoyed exclusive live vouchers from participating sellers and participated in Shopee Live game shows.
Satisfied users visiting Shopee Live
Shopee Live recorded an exceptional 30 million engagements on 10.10, highlighting the captivating nature of live streaming with users anticipating dynamic features such as Flash Vouchers and Spin 2 Win mini-games. 12 times more* new viewers eagerly watched Shopee Live on 10.10 as they eagerly sought the opportunity to score 90% off vouchers from participating sellers and compete for a chance to win the prize in cash of RM10,000 at 8 p.m.
Mystery Piggy Bank game show.
Shopee Mall sellers increased 12x, adopting Shopee Live for the first time on 10.10 compared to an average normal day in the last quarter. Shoppers were treated to exclusive offers and discounts from over 5,000 brands such as Pediasure, TTRacing and more on Shopee Live. On 10.10, Jovian, LONKOOM, Maybelline, Mydin, Nestlé, Skechers, SKINTIFIC, Swiss Thomas, Zoe Arissa and Zucca reached the highest number of live orders, providing worry-free shopping with 100% authentic products, 100% return 15 days. 8x Money Back Policy and Guarantee.
Kenneth Soh, Head of Marketing at Shopee Malaysia, said: “We are pleased to announce a remarkable increase in entertainment demand for shopping via Shopee Live. Many notable brands took center stage during the 10.10 campaign, and Malaysians went online to discover new products, interact with others and save with exclusive offers. Shopee’s track record in conversions presents a huge monetizable opportunity for our live streaming sellers.
At this 10.10 Shopee Live Festival, fashion and beauty brands capitalized on live commerce offering a captivating behind-the-scenes look at their products. Throughout the day, Malaysian consumers happily searched for fashion products and accessories such as blouses, dresses, women’s handbags, women’s shoes and women’s sandals. Plus size clothing, jewelry and
hijab emerged as the most ordered fashion products on peak days.
Shoppers have claimed over 1.3 million vouchers on Shopee Live, making it a shopping paradise for those looking to save big on their purchases. Hand Sanitizer Refill Bottles, Natural Farm Fresh Eggs and
Halal Sambal took the top spot for local Shopee Live orders, reflecting a wide range of consumer interests.
“Shopee Live comes with proprietary dynamic tools for creating exciting live streams, including the Poll Tool, Auction Tool, Flash Vouchers and Exclusive Live Stream Price. Brands and sellers use them to personalize sessions, creating urgent, two-way conversations and driving higher conversions. The result is unforgettable and highly engaging interactions that resonate with their target audiences,” added Soh.
Outside of the Klang Valley, Johor Bahru, Kinta, Melaka Tengah, Seremban and Timur Laut saw a substantial increase in engagement thanks to Shopee Live. This highlights the expanded reach and widespread appeal of Shopee Live as users explore new horizons in e-commerce.
Hashtag: #SHOPEE #SHOPEELIVE #SHOPEE1010 #SHOPEEMY
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