KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – January 31, 2024 – Shopee Malaysia officially unveiled the
“Defending inclusive trade 2024” study of over 3,000 Shopee affiliates. The study found that 9 out of 10 affiliates feel positive about their e-commerce opportunities in 2024. These affiliates are excited to humanize e-commerce with increased personalization, interact with more users on posts and live streams, and generate more traffic for aligned local sellers. with their values.
Shopee Unveils Study on Promoting Inclusive Commerce 2024 with Kenneth Soh and Shopee Affiliate Panel Forum
The rise of human-centered content
When asked
on the e-commerce trends they are most excited to adopt in 2024, 75% of affiliates were excited to create more personalized content for their audience. Shopee affiliates want to have more authentic engagements with their audience (30%), seek to further personalize their content through product training posts and live streams (30%), while the remainder want to collaborate with more local businesses to increase their notoriety (15%). .
“Our affiliates are at the forefront of humanizing e-commerce, providing users with original content and ultimately creating a stronger competitive advantage for our brands and local sellers. This powerful statement tells us that Malaysian consumers are hungry for something real. They’re tired of perfectly polished posts on their feeds. They want to connect with real people, with relevant stories and authentic experiences,” said
Kenneth Soh, Marketing Manager at Shopee Malaysiaat the launch of the study today.
Sharing the importance of authenticity and personalization, Shopee Livestreamer Affiliate Celeste Phuah believes that developing original content is important to build sincere relationships with one’s audience. “As an affiliate livestreamer, I think it’s important to be honest and open with my audience during my product recommendation live sessions. I will share my opinions on products they are interested in based on my own experiences. When I receive questions from the public, I do my best to educate them about the different benefits and features of the products,” Celeste said.
Building communities through two-way engagement
A resounding 94% of Shopee affiliates expect increased user engagement through the power of authentic content and interactive live streams. This data reveals a crucial shift in audience behavior, highlighting the growing demand for real connections between Shopee buyers and sellers, with affiliates stepping up to bridge this gap digitally.
Andrew Tay, in his capacity as COO of Val Media, a digital portal that produces influential content, explained that his team is excited to see more engagement and interaction from his audience this year. “Over the past few years, we’ve moved from simply writing product review articles to creating creative informational videos and social media posts. It’s inspiring to see the different ways Malaysians consume digital content and we look forward to creating more content that drives user engagement and traffic for our local sellers.
Defending local businesses in a digital world
When Shopee asked surveyed affiliates what they wanted to achieve this year, 100% of them aspire to drive more traffic to local sellers in 2024. Additionally, 96% of them want to collaborate with more sellers locals that align with their values, reflecting their #ShopeeSapotLokal spirit by supporting Malaysian-made products to fuel the country’s vibrant digital economies.
“I love working with local brands and sellers because I think it’s important to support our local entrepreneurs. It lights up my heart when I generate traffic and awareness for a local seller selling handmade or traditional products to my audience. I look forward to collaborating with these sellers in 2024 to create family-friendly content that aligns with my Muslim culture and values,” said Rita Zafran, Shopee Affiliate (Top Post Creator).
Shopee affiliates collectively believe that the age-old phrase “Honesty is the best policy” rings true when it comes to adding a human touch to their product information and brand recommendations. They want to make sincere and authentic connections with their audiences and aim to partner more with local brands and sellers aligned with their social and cultural values.
The “Championing Inclusive Commerce 2024” study is part of Shopee’s thought leadership series. These data-driven insights show how Shopee affiliates have the unique opportunity to build win-win relationships that drive customer loyalty to local brands and sellers. Further information on Malaysian affiliates will be shared in more detail in the coming weeks.
Watch the Championing Inclusive Commerce 2024 panel forum here:
https://www.youtube.com/watch?v=wCIHidrYlIY
Check out the Shopee CNY sale here:
https://shopee.com.my/m/chinese-new-year-sale
Note to editor
Survey methodology:
The “Championing Inclusive Commerce 2024” study was conducted by Shopee Marketplace, between January 2 and 13, 2024. Voluntary feedback was obtained from 3,000 Malaysian affiliates.
Hashtag: #Shopee #ShopeeMY #ShopeeMalaysia #ShopeeAffiliate #ecommerce #ShopeeTrends #EcommerceTrends #Ecommerce2024
The issuer is solely responsible for the content of this announcement.
