K-TENANCE TOUT-IN-UNE
Seoul, South Korea,, July 19, 2025 / Prnewswire / – SHINSEGAE DUTY FREE proudly announces the large reopening of the 11th floor entirely renovated in its flagship store in Myeongdong, transforming it into a leading destination where more than 100 brands organized and the latest trends converge for world travelers. This newly organized space presents a distinctive range of the most trendy and innovative brands through food, fashion, alcohols, character and K-POP products, offering foreign visitors a one-stop shop to discover Korean culture and trends.
This renovation positions the 11th floor as a Korean trend center, with various rising brands in a carefully organized environment. Visitors can explore a wide range of premium offers – handcrafted packaged foods and fashionable desserts with character and character products in one place.
At the heart of this renovation is “Taste of Shinsegae”, a specially organized area that offers a selection of products, including chocolates, snacks, foods and packaged supplements. The space also includes a pop-up area with fashionable brands and SNS regional specialties, for the evolution of foreign tourists.
In addition, the popular space “Space of BTS” has also been moved to the 11th floor, with improved interactive features and immersive content to deepen the commitment of fans.
This renovation reflects an increase in world interest in Korean culture and the constant rebound in international trips. Sales of food categories increased by 40% in the first half of 2025, highlighting increased demand for culinary and lifestyle offers from Korea.
“”Shinsegae taste“is divided into four themed areas:
- Dessert area: Includes fashionable treats like the financier and vegetable cookies such as “Bricksand” and “Grain Cookie”, making their debut on the Korean market in rights franchise.
- Pop-up area: Reflecting the dynamic food culture of Seoul, this region has increasing fashion brands of neighborhoods such as Hongdae, Bukchon and Seongsu. Programming turns regularly and includes social media favorites such as Mannadang (traditional yakgwa), Super matcha (Tea and cat language), Nibble (Chocolates), Tiger Morning (ginger fire), and K-chup (Korean craft sauce), etc.
- Food market area: Offer a wide range of products, high -end snacks like “Samcheongdong Egg Rolls” and “Helen’s Cookies”, with ready -to -eat dishes such as “Bibigo”. Classic Korean staples, including sesame oil and gochujang, are also presented.
- Well-being: Includes Red Ginseng health supplements and international brands such as “Cenovis”, “GNC” and “Orthomol”, meeting the growing demand for well-being.
The alcohol section highlights rare whiskeys and offers tasting events to meet demand from the niche market.
The fashion area now includes exclusive shops for “guess” and “MMLG”, alongside popular streetwear brands like “National Geographic” and “ACME of life”, offering foreign visitors a wider choice. These additions complete existing fashion offers on the 9th floor, creating a transparent shopping experience.
The BTS space, exclusive to Shinsegae Duty Free, has also been extended to include new albums, limited edition goods and improved content adapted to the solo activities of each member, further deepening the commitment of K-POP fans. The gift zone presents brands of emblematic characters from Korea such as “Kakao Friends” and “Zanmang Loopy”, with a selection of goods from Korean characters, which makes it an ideal place for memories of Korean characters.
Jungwon ChaeVice-president Director of Shinsegae Duty Free, “said:” The speed and responsiveness of trends are at the heart of our MD strategy. We have carefully analyzed Scramble The main trendy hubs – Seongsu, Bukchon, Hongdae and others – and brought this energy to our Myeongdong store. Our goal is to allow customers to easily discover the trendy brands and products in Korea in a practical space. “”
He added: “In the future, we will strengthen our concentration on the development of KE -centered products and store experiences, aimed at raising duties franchise purchases while promoting solid partnerships with brands and creators.”
This complete renovation underlines the commitment of Shinsegae Duty Free to offer the best of culture, trends and lifestyle from Korea to international visitors, making Myeongdong the ultimate destination for travelers informed of trends.
About Shinsegae Duty Free: Shinsegae Duty Free is one of In South Korea The main duty -free retailers, offering a wide range of luxury products, including cosmetics, fashion, accessories and spirits. With flagship stores at Myeongdong and Incheon airport, as well as a robust online presence, Shinsegae Duty Free undertakes to offer travelers exceptional purchasing experiences and exclusive products that reflect the brand’s dedication to quality and innovation.
THE Myeongdong flagship storelocated in the heart of Scramble First tourism district, extends over the 8th to 11th floors of the SHINSEGAE department store building. It has a wide range of global and local brands, immersive K cultivation areas and organized shopping experiences that present the best of Korean trends in beauty, food and lifestyle.
Show original content to download the multimedia:https://www.prnewswire.com/apac/news-releases/shinsegae-duty-free-unveils-curated-korean-tend-hub-on-renovate
Source Shinsegae Duty Free
