Improvements and new attractions enrich the incentive content. West Kowloon’s vibrant cultural district (WKCD) is home to two top-notch museums – the Hong Kong Palace Museum and M+ – giving events a cultural vibe. Theme attractions, Hong Kong Disneyland Resort, Ocean Park Hong Kong and the Peak Tram create innovative products to deliver captivating experiences. Here’s what agents participating in the familiarization trips had to say:
Ms. Nam Hyo Rim, Section Head of MICE of South Korea, said, “Hong Kong is a multicultural city with a perfect blend of East and West. The new museums in the city’s flagship arts and culture district, the WKCD, not only offer world-class art exhibitions, but also a variety of flexible event venues for MICE groups to inspire and stimulate. creativity.
A kaleidoscope of new experiences for groups
Beyond Hong Kong’s iconic attractions, there are also creative incentive ideas catering to planners and businesses’ desire for immersive experiences. A wide range of themed experiences are curated to provide MICE visitors with a unique and memorable trip to Hong Kong. Find out how our agent friends felt after trying the inspiring group activities:
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Recharge with electrifying parties
MS. Dipti Narvekar, Senior Manager – MICE of Thomas Cook India said, “Hong Kong is full of party ideas, day and night, perfect for team bonding! From bar hopping to a pool party at the new Water World Ocean Park or the VR Sandbox adrenaline race, or more premium horse racing, Hong Kong has plenty of action for my clients who were celebrating come back for more!”
All-in-One MICE Ideas on Lantau Island
Ms. Liu Jun, Purchasing Manager of Hunan Ruizhi International Conference Exhibition Co. Ltd. from the mainland, said, “Lantau is a neighborhood full of surprises and unique experiences – Discovery Bay is exotic and off the beaten path. Yachting is a great way to chillax, and Hong Kong Disneyland Resort is as always full of creative fun to plan memorable team experiences.
A refreshing exterior to strengthen team bonds
Ms. Zhang Xin, Deputy General Manager of CYTS MICE (Shanghai) Service Co., Ltd. from the mainland, said, “The timeless charm is Hong Kong’s main attraction as a MICE destination, while it is also rich in tourism resources. The city not only has an iconic skyline and vibrant restaurants and nightlife, but also has 75% green space. The pristine hilly landscape of rocks, beaches, cliffs, hills and lakes of this compact city will certainly bring countless surprises to incentive groups.
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The continent’s largest incentive group
Over the past six months, Hong Kong has hosted nearly 300 meeting and incentive groups of all sizes, drawn to the city’s latest attractions and diverse experiences. Impressed by the new improvements and the diversity of Hong Kong’s offerings, major liquor brand Luzhou Laojiao quickly decided to bring 1,250 top-performing distributors to Hong Kong in five batches in August.
The company representative said, “We are happy to welcome the first cross-border trip after the pandemic! Groups are thrilled to experience Hong Kong’s latest cultural art district and an all-time classic – a Victoria Harbor cruise. With state-of-the-art cross-border infrastructure, we can make our Hong Kong and Macau multi-destination itinerary an enriched and seamless journey.
