Initial demand for the Galaxy S21 range may be higher than that for the Galaxy S20, but Samsung is not getting carried away. The Korean company plans to ship 26 million units of the new phones – exactly the same amount as last year’s Galaxy S20.
Sources claim that despite the S21 being a more attractive lineup than its predecessor, people won’t be able to visit offline stores as much, which will affect sales overall. At the same time, Samsung underestimated demand for Ultra, causing a shortage of supply and lack of some sales.
Of the 26 million units, 10 million should belong to the Vanilla Galaxy S21, 8 million to the Galaxy S21 + and the other 8 million to the Galaxy S21 Ultra. Industry insiders have revealed orders for components have already been sent to factories, though it’s always possible to adjust quantities later.