Samsung Electronics Launches 2024 Neo QLED 8K, Neo QLED, and OLED Displays to Spark the AI Screen Era

SINGAPORE – Media OutReach Newswire – March 28, 2024 –
Samsung Electronics Singapore today unveiled its 2024 range of Neo QLED 8K, Neo QLED and OLED TVs, as well as its latest audio systems at its Unbox & Discover 2024 launch in Singapore held at the iconic Jewel Changi; The event will also be open to the public on March 29 and 30, where visitors will be able to experience a new era of AI televisions, as well as participate in exciting activities.

This year’s lineup kicks off the era of AI displays with the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality, the new ranges offer consumers AI-driven features focused on inspiring and empowering individual lifestyles.

“We are entering a new era of AI, with technology that brings great potential to improve and add value to our daily lives in ways that are both simple and useful,” said Steven Koh, Senior Director of the sector of consumer electronics (TV/AV) at Samsung. Electronics Singapore. “We are excited to impress our consumers with our most advanced TVs, now enhanced by AI, which will not only deliver incredible visual and audio quality to consumers so they can better enjoy the content they all love, but which will also form the ideal centerpiece of consumers’ homes, connecting all compatible devices to provide users with a seamless, intelligent living experience.

Expect more wow with Samsung’s new 2024 AI TV lineup

The QN900D Neo QLED 8K TV and Q990D Soundbar deliver exceptional audio and visual quality enhanced by AI.

This year, Samsung is introducing AI technologies to its TV lineup to deliver elevated enhancements to consumers’ home entertainment setups.

Samsung’s new range of Neo QLED 8K and 4K TVs are equipped with technology that delivers lifelike picture quality and premium audio experiences. THE
2024 Neo QLED 8K range, with the
QN900D sitting at the top, it features Samsung’s latest and most innovative TV processor: the NQ8 AI Gen3, featuring a Neural Processing Unit (NPU) that delivers unprecedented performance improvements using 512 neural networks, versus 64 neural networks on last year’s flagship model.

The Neo QLED range offers a suite of features enhancing image quality and design, including
Professional 8K AI Upgrade[1]which leverages the NQ8 AI Gen3 for enhanced 8K upscaling, refining low-resolution content so that it is displayed at ultra-high resolution.
AI Pro Motion Optimizer solves common issues with fast-paced sports content, such as ball distortion, by streaming sports matches in high resolution via this feature[2] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to correctly detect the ball type and improves the visual accordingly. For consumers who enjoy watching adrenaline-filled action content,
Real Depth Enhancer adds detail to fast-moving scenes using AI to precisely control mini-LEDs by detecting the part of a scene that the human eye would naturally focus on, bringing it to the foreground. This way, the images are more realistic because the content on the screen is deeper.
Infinite Air Design complements the impeccable image quality of the Neo QLED 8K with a screen just 12.9mm deep[3], enabling an immersive visual experience focused on high resolution and exceptional sound quality. It also offers a unique mirror effect in which the TV appears to float in its surroundings.

At the same time, the Neo QLED 8K range delivers exceptional audio quality, with
Q-Symphony allowing users to Connect multiple wireless speakers and a soundbar to a TV or projector for perfect audio sync between shows, movies and playlists[4]. Users can also enjoy
Active Voice Amplifier Proan exclusive AI dialogue booster that uses proprietary deep learning technology to significantly improve on-screen dialogue and voices.

Samsung’s S95D OLED TV delivers exceptional visual quality with AI-enhanced color accuracy.

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the
S95D offering sizes up to 77 inches for high detail, high frame rate and intensely vibrant video. New
OLED glare Free technology[5] — specially designed for 2024 OLED displays — preserves color accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The low-reflection coating optimized for OLED overcomes the trade-off between gloss and reflection with a new specialized hard coating layer and surface coating pattern.

Plus, the screen is 20% brighter than previous models, with deep, rich blacks and AI-enhanced color accuracy so pure it’s Pantone Validated™. Aside from being Samsung’s brightest OLED display to date, it also features high refresh rates of up to 144Hz for smoother movements and crystal clear action on their displays. Samsung is also offering the more wallet-friendly S90D series, which will be available in different sizes, from 48″ to 83″.

To complete your home entertainment audio experience, the new flagship Q Series (HW-Q990D) the soundbar delivers an 11.1.4 channel sound experience with True Dolby Atmos sound at 4K 120Hz, leveraging AI to optimize sound for the perfect experience, whatever your favorite content.

Unbox and discover at Jewel Changi

On March 29 and 30, 2024, consumers can visit the Unbox & Discover event held at Jewel Changi Cloud9 Piazza (located on Level 5) to experience the new range of TVs and audio systems.

During this two-day event, visitors can learn more about the new products and how they are the ideal complement to today’s home entertainment experiences through daily guided tours of the experience product. Visitors can exchange cool gifts such as tote bags printed with local artwork from the National Gallery Singapore.

To raise awareness about sustainability, Samsung Singapore is partnering with the National Environment Agency to collect used batteries. In exchange for at least 4 batteries[6], visitors can receive a reusable foldable bag, limited to 1 exchange per person. The event hopes to break Singapore’s record for the highest number of batteries collected, to encourage and inspire like-minded people to practice sustainability in their daily lifestyle.

Pre-order promotions

Customers who pre-order a Samsung AI-enabled TV can enjoy gifts worth up to $3,933, until April 11, 2024.[7].

For more information on the 2024 range of TVs and audio systems, please visit
www.samsung.com/sg.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of televisions, smartphones, wearables, tablets, digital devices, network systems and memory, LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at
news.samsung.com.

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