BOSTON,, April 4, 2025 / PRNEWSWIRE / – The Ristrak ™ Company, the main global reputation and insistence data company, has published its Global Ristrak annual report (GRT) 100. Using its advanced reputation surveillance software, Ristrak has collected data from 211,000 investigation responses in 14 large economies to classify the 100 most famous companies in the world. They share this classification in parallel with a complete analysis of the global trends in the reputation of companies and the corresponding public feeling in the 2025 report.
For the second consecutive year, the world reputation score has increased. By relying on the recovery of 2024, it increased by 0.7 points to land at 74.5 solid. This increase occurs despite the many world elections, the endless economic discomfort and the geopolitical conflicts that defined last year. Although crises have often triggered strong fluctuations in companies’ reputation, GRT data from 2025 show a sort of reputation resilience to external disturbances.
“This year’s results highlight a global turning point in the way companies build and deploy a reputation strategy,” said Retrak CEO Special. “At a time defined by constant disruptions, the 100 best companies distinguished themselves not by avoiding challenges, but by responding with clarity, coherence and cultural relevance. They won their reputation by presenting themselves – not only in words, but in action – and the stakeholders take note.”
Ristrak’s report explores how people think, felt and acted towards companies in the past year. The results include: notable increases in driving and citizenship efforts, the 7 reputation engines reaching solid scores, the growing will of stakeholders to invest and a record Brand Pushed by authentic and culturally aligned business communications.
To read the full report of 2025 Global Ristrak 100, visit: www.reptrak.com/globalreptrak
About the Ristrak company
The Ristrak company is the world’s leading supplier of data and information on reputation, helping companies to exploit the reputation of intelligence to obtain a competitive advantage. Predictive information from Ristrak allows subscribers to protect commercial value, optimize return on investment and amplify their positive societal impact. Combining advanced measures with dedicated reputation advisers, Ristrak provides exploitable analyzes that align commercial objectives with the feeling of stakeholders in global markets and various industries.
Created in 2004, the Ristrak company has the largest reputation -reputation analysis database in the world, collecting more than a million business ratings per year used by CEOs, advice and managers in more than 60 countries around the world. For more information, please visit www.reptrak.com.
Source Ristrak
