SINGAPORE – Media OutReach – August 3, 2023 –
NPN, a leader in experiential technologies such as augmented reality (AR), is bringing its expertise to Mandai Wildlife Sanctuary for the first time, an integrated wildlife and nature destination home to Singapore’s wildlife parks. An AR game was created as part of
Singapore Zoo 50e anniversary or the Golden ZOObilee celebrations and themed around the upcoming national holiday.
Augmented reality technology has revolutionized the way events and activities are organized, providing a unique and immersive experience for visitors. By seamlessly blending digital content with the physical world, AR adds an extra layer of interactivity and excitement. NPN aims to leverage AR technology to add a new dimension to the visitor experience during Golden ZOObilee celebrations and enhance visitor engagement with the larger-than-life ART-ZOO Happy ZOObilee sculptures.
From August 5 to 13, Singapore Zoo visitors can take part in the AR game created by NPN by exploring the Instagrammable Happy ZOObilee party with bespoke animal sculptures. Look for the inflatable Jubilee the Rothschild Giraffe and scan the QR code to try out the AR game. Spot virtual helicopters carrying the national flag, land paratroopers on target near Jubilee, and watch a burst of fireworks as the activities end. Players have a chance to win exclusive promo codes, including for the Mandai Wildlife Run in September and select wellness activities leading up to the race.
Mr. Li Pengfei, CEO of NPN, expressed his excitement about the collaboration, saying “We are excited to work with Mandai Wildlife Group to bring the wonders of augmented reality to the ART-ZOO Happy ZOObilee trail. Combining the magic of the RA with the double celebration of the Singapore Zoo Jubilee as well as the 58e anniversary, our goal is to showcase the limitless possibilities of augmented reality and contribute to a complete visitor experience.”
NPN is deeply committed to creating a truly unique and personalized user experience for its partners. Beyond simply leveraging Augmented Reality (AR) technology, the company excels in experiential technologies, seamlessly integrating Mixed Reality (MR), Extended Reality (XR), Artificial Intelligence (AI), volumetric video and holographic technologies to create admiration. inspiring encounters that transcend the boundaries of conventional experiences.
Hashtag: #NPN #AugmentedReality #ARGame #ExperientialTechnology #Innovation #SingaporeZoo #GoldenZOObiles #HappyZOObiles #MandaiWildlifeReserve #ArtZooWorld
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