A recently released study, conducted by GenZ Insights, confirms the opportunity for in-app short-form content for media companies and streamers.
LAS VEGAS And TORONTO, January 6, 2025 /CNW/ – (CES 2025) – Quick playa leading OTT solution provider, launched Quick play shortsa new product that both creates and syndicates short-form vertical content from long-form LIVE and VOD videos, and a social infinite vertical scrolling front-end experience. Integrating seamlessly with existing OTT ecosystems and applications, it allows streamers to reach and engage younger audiences and unlock new monetization opportunities.
Short-form video dominates digital consumption today, with platforms like TikTok and YouTube capturing a growing share of audiences. Gen Z is leading the way, spending more than three hours a day on short-form platforms, compared to just one hour on traditional streaming and broadcasting combined.
This paradigm shift towards abbreviated consumption is validated by a new study from GenZ Insights LLC in collaboration with Quickplay and Toluna*, conducted to better understand the habits and opportunities of media companies among Generation Z audiences. The first of Study results released today reveal that 81% of Gen Z viewers watch videos in vertical or portrait format every week and 79% say adding a shorts feature to a streaming service would increase their weekly use of the streaming app.
The study further revealed that Gen Z consumers expressed preference for streamers’ short-form content offerings, which include original reality shows, exclusive previews, original scripted content, and movie highlights. comedy and live sports shows. And when analyzing their expectations by streaming service, their choices vary: ESPN+ watchers prioritize live sports highlights over other types of short-form content, for example. Another key finding indicates that when it comes to platform features, Gen Z values interactivity, personalized recommendations, and robust captioning or translation options in a social-like experience.
Quickplay Shorts is designed to accelerate streamers’ roadmap to short-form content experiences. Its Shorts Creator & Syndicator tool enables OTT providers, through the use of generative AI, to identify, create and distribute bite-sized vertical format content derived from traditional format live streams and content VOD. This provides new capacity and speed for creating short-form content.
Quickplay short film creation and syndication tool features include:
- Plug-in extensions to existing AV pipelines and workflows
- Custom multimodal templates for specific content types (i.e. sports and entertainment)
- Audio and video transcoding
- Intelligent aspect ratio conversion to vertical format
- Syndication to owned, third-party and social platforms
- Automated workflow triggers
The Shorts Front-End plugin provides a social-like consumer experience that can easily integrate with existing streaming applications. The plugin offers:
- Vertical infinite scroll
- Personalized flows leveraging AI and deep learning models
- Interactive consumer/fan engagement tools (likes, comments, reposts, etc.)
- “History” formats
- AI-powered moderation tools
- Ad Optimization, Buying, and Gamification Integrations
- Optional user-generated content (UGC)/Creator tool enablement (graphics, overlays, etc.)
- Integration with current analytics platform
“We’ve seen the OTT consumption trend shift heavily towards short-form content for some time across all demographics, but with Gen Z in particular redefining new viewing habits. This shift in viewing behavior requires a strategic reimagining of audience engagement,” says Paul Pasteurco-founder and commercial director of Quickplay. “Quickplay Shorts brings to market a solution that Tier 1 operators and streamers can quickly implement to captivate this evolving audience, while enabling the strategic promotion of long-term content and subscriptions, and releasing new sources of income within their ecosystems.
“Quickplay Shorts redefines the game for streaming providers by seamlessly connecting to existing AV pipelines, enabling real-time delivery of on-demand and live content in short form, and generating a rich, engaging user interface that improves viewer engagement and retention. » said Juan MartinCTO of Quickplay.
Quickplay partners with GluedIn to transform the front-end experience and improve how users interact with short-form content. By combining Quickplay’s cutting-edge technology and short film personalization engine with GluedIn’s expertise in delivering dynamic, interactive solutions, the companies are setting a new standard for streaming video experiences in today’s media landscape rapidly evolving.
“This research offers media companies a roadmap to regain time and attention from competing short-form social platforms,” said Mary Ann Halfordco-founder of GenZ Insights LLC, “There is a big opportunity for entertainment and sports streamers to reach and engage Gen Z viewers.”
Quickplay Shorts products are available on the AWS and Google Cloud (GCP) marketplaces.
For more information on Quickplay Shorts or if you are attending CES and would like to see a demo, please email hello@quickplay.com.
*Source: US Gen Z Media Consumption Behavior Survey – December 2024: Gen Z Insights, LLC in collaboration with Toluna
About Quick Play
Quickplay is leading the cloud transformation of OTT and in-home experiences for pay TV, telcos and MVPDs. The company’s cloud-native platform leverages a transformative open architecture for unmatched performance in delivering high-end video, handling complex use cases, and scaling for millions of viewers. Founded by a team that has built and operated dozens of Tier 1 OTT services around the world, Quickplay delivers immersive sports, live experiences and personalized entertainment to any screen. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego, Chennai, IndiaAnd Europe. Quickplay is a two-time winner of the Google Cloud Industry Solution Partner of the Year award for Media & Entertainment. For more information, visit https://quickplay.com/.
About GluedIn
GluedIn is a pioneering SaaS company based in Singaporefocused on short-form video and moderated user-generated content (UGC) SDK solutions. Its innovative platform enables media and consumer applications to engage users and monetize their content libraries by seamlessly integrating short film and social media features. Trusted by global brands and partners, GluedIn’s software is easy to use and launch on mobile and web apps. For more information, visit www.gluedIn.io.
Show original content:https://www.prnewswire.com/apac/news-releases/quickplay-launches-shorts-transforming-streaming-with-a-shorts-creator-tool-and-a-social-centric-user-experience-302342256. HTML
SOURCE Quick Play
