Prudential partners with six NGOs to invest in local communities

From left to right:

• Vivian Choi, Managing Director of Junior Achievement Hong Kong

• Alice Lui, Deputy Executive Director, Hong Kong Federation of Youth Groups

• Lawrence Lam, CEO, Prudential Hong Kong Limited

• Fion Leung, co-founder and CEO, Time Auction

• Sky Siu, Executive Director, KELY Support Group

• Chen-yang Low, Head of Community Services Division, Tung Wah Group of Hospitals

The new partnerships are with six key NGO partners who have supported Prudential’s CSR efforts across the key pillars of ‘financial education’, ‘health’, ‘social capital’ and ‘community investment’. “.

Lawrence Lam, CEO of Prudential Hong Kong Limited, said: “Prudential’s purpose is “For Every Life. For every future.” reflects our commitment to creating greater value for society and a positive and lasting impact for the generations of today and tomorrow, through our collaborations and voluntary work with our partner NGOs. We thank our key NGO partners – Hong Kong Red Cross Blood Transfusion Service, Junior Achievement Hong Kong, KELY Support Group, Hong Kong Federation of Youth Groups, Time Auction and Tung Wah Group of Hospitals for their efforts and dedication to support our community initiatives in four key areas: financial education, health, social capital and community investment.

Prudential’s commitment to being the community’s most trusted partner and protector could not be achieved without the close partnership of our six community partners. They understand:

Hong Kong Red Cross Blood Transfusion Service

Prudential has a long history of supporting corporate blood donations and was the only Hong Kong insurer to receive the Elite Partnership Award last year, a testament to Prudential’s continued commitment to supporting health and life protection of the Hong Kong company. This year, Prudential employees and financial consultants, along with their families and friends, collectively donated more than 800 bags of blood, helping to save more than 2,400 lives in Hong Kong.

Start-ups Hong Kong

Co-developed by Junior Achievement Hong Kong and Prudential Foundation, the community investment arm of Prudential, the
Cha-Ching Financial Education Platform aims to instill the four key concepts of financial management: earning, saving, spending and donating to primary school children through lively and engaging cartoon videos, games and educational materials. Since its inception eight years ago, the program has benefited more than 500,000 primary school students in Asia and Africa. Teaching materials suitable for Hong Kong primary school children will be launched this year with the aim of supporting 800 students.

KELY support group

Prudential supports KELY
Open Internship Program this year, to provide training in CV writing, interview skills, basic business acumen and work etiquettes to Form 6 ethnic minority students. These students were also given the opportunity to be placed in a summer internship at Prudential or in a company in our network of small and medium-sized businesses. Having completed the first phase of the program with positive feedback, Prudential and KELY are recruiting employers and young people from ethnic minorities to join the second phase in October.

The Hong Kong Federation of Youth Groups

Last year, Prudential began its cooperation with the Federation’s Youth Employment Network to sponsor the
$avvy Planner Workshop Series. Leveraging Hong Kong’s first board game focused on career planning and financial management, high school students are trained to develop financial management concepts, improve their financial quotient (FQ), and lay the foundation for their career planning. This includes learning skills such as setting life and financial goals, budgeting, risk management, saving methods, and controlling spending. Building on last year’s success, HKFYG is currently recruiting partner secondary schools for this year’s program and hopes to increase the number of student beneficiaries to 1,200.

Time Auctions

Starting in October, Prudential will partner with Time Auction to mobilize more than 1,000 Prudential employees and financial consultants to participate in
Prudential Volunteering Month – a month-long initiative to encourage our employees and financial consultants to join forces to serve and give back to the community, addressing critical social and environmental needs with a focus on Prudential’s ESG priorities.

Tung Wah Group of Hospitals

To support TWGH’s relief efforts for the underprivileged, particularly in the wake of the pandemic, Prudential sponsored the
Goods-For-You Community Support Project to install vending machines in Sham Shui Po and Yau Tsim Mong districts, enabling eligible subdivided households and low-income families to collect daily cleaning and hygiene products as well as canned food. In May this year, with the return of the rubber duck to Victoria Harbour, TWGH teamed up with Prudential and our agency volunteers to take 80 preschool children from Tuen Mun and Tin Shui Wai to see the ducks rubber at Tamar Park. . They then all enjoyed a fun, laughter-filled lunch.

Lam added: “We are grateful for the opportunity to co-create a more inclusive and caring society with our NGO partners. As a progressive, forward-looking organization, Prudential strives to create a positive and lasting impact on individuals, families and communities for “This generation and for generations to come. We are honored to be nominated for the Caring Company award for 20 consecutive years, and we are committed to continuing our support of the Hong Kong community.”

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