HONG KONG SAR – Media OutReach – October 3, 2023 – Prudence Foundation, the community investment arm of Prudential plc, has launched
SAFE STEPS Children Climate change, the latest themed series in the SAFE STEPS Kids program. Using beloved cartoon characters such as We Bare Bears and Gumball, the new series aims to teach children about the issues surrounding climate change and the simple steps they can take to make the planet healthier and safer. The program was developed in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC) and Warner Bros. Discovery’s Cartoon Network.
Nik Nazmi (6th from left) and Marc Fancy (5th from right) launch SAFE STEPS Kids Climate Change in Malaysia
The series was officially launched in Kuala Lumpur, Malaysia on September 30, 2023 by Nik Nazmi bin Nik Ahmad (Nik Nazmi), Malaysian Minister of Natural Resources, Environment and Climate Change, and Marc Fancy, Executive Director of the Prudence Foundation.
Speaking at the launch event,
Nik Nazmi said: “Climate change is an existential issue for present and future generations. The energy and passion of young people will be crucial in helping the world address its impact. We are pleased to present this collaborative effort, which will educate and empower our youth. to address and respond to this global challenge by integrating simple but effective actions into their daily lives. »
Marc Fantaisie said: “Our foundation’s approach is very much aligned with our core business, life insurance, which is about protecting yourself and acting before events happen. Climate change affects everyone, especially vulnerable populations and children. We believe in popularly educating children about our climate and protecting our environment, while creating a sense of responsibility for how climate change will affect them throughout their lives. »
The Prudence Foundation’s mission is to create a better future for vulnerable communities in Prudential’s markets in Asia and Africa by making them safer and more resilient to life’s risks. Climate adaptation is a key focus area for the Foundation where programs are developed to protect families, communities and economies from the impacts of climate change.
“By investing in resilience and preparedness, we can minimize the risk to communities when disaster strikes. Through the SAFE STEPS Kids program, we hope to be able to educate and empower the younger generation to become a valuable contributor to the fight against climate change. » added Fantaisie.
Alexander Matheou, Regional Director, IFRC Asia-Pacific said: “Community solutions to climate-related risks are at the center of the work of the Red Cross and Red Crescent. And at the heart of this are our young people. They are not only valuable stakeholders, but are contributors, agents of change. , and innovators in every community and field of work. The SAFE STEPS Kids Series is a unique cross-sector collaboration to engage these young people and scale up all of our efforts to accelerate climate action.
Vikram Sharma, Head of Consumer Products – India, South East Asia and Korea and Head of Advertising and Partnerships – South East Asia at Warner Bros. Discoveryadded: “The characters from many of our most popular Cartoon Network originals, including The Amazing World of Gumball, Teen Titans Go!, Craig of the Creek and We Bare Bears, are instantly recognizable and help make the messages shared through relevant SAFE STEPS Kids initiative. and engaging. Warner Bros. Discovery is proud to partner with the Prudence Foundation and IFRC on this important project, reaching millions of children across the region through Cartoon Network and its social media channels.
SAFE STEPS Kids reaches more than 20 million homes every day via Cartoon Network in Asia. Launched in 2019, previous themes covered natural disasters, road safety, first aid and health.
For more information, please visit https://www.safestepskids.com/
Hashtag: #PrudenceFoundation
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