SINGAPORE – Media OutReach – September 21, 2023 – Cathay is delighted to announce that its new premium travel brand is officially rolling out in markets around the world, celebrating the passion for travel as a way of life under the core brand ‘Cathay’ and simplifying the way our customers interact with us.
Cathay is about much more than air travel. It represents our evolution towards a premium travel brand made up of a multitude of complementary categories: flights, holidays, shopping, dining, wellness and payment. Asia Miles is our currency to earn and spend under these pillars.
Across the world, Cathay will now be our primary brand while Cathay Pacific will remain our airline brand, and we are proud of that.
CEO Ronald Lam said: “This September marks 77 years since Cathay’s history began with a single Douglas DC-3 aircraft nicknamed “Betsy” and a drive to connect the world and its people. our customers have changed over the years, so have we. Our evolution into Cathay marks an exciting new chapter in our history and reflects our renewed focus on the customer and our determination to realize our vision of becoming one of the world’s leading service brands. “.
Customers around the world can look forward to a range of new and ambitious holiday, shopping, dining, wellness and payment offerings, giving us more opportunities to interact with our customers each day.
To celebrate Cathay’s global rollout and inspired by its purpose of moving people forward in life, the brand launched its first global campaign in three years: Feels Good To Move. This campaign is a celebration of humanity’s innate urge to move, from the first heartbeat, and each piece of content is an irresistible call to move.
Edward Bell, general manager of brand, information and marketing communications, said: “This campaign goes straight to the heart of why Cathay exists as a premium travel brand – a brand that aims to enable us to live a premium travel lifestyle, every day. Since our beginnings, Cathay has always been focused on progress. Hustle is in our DNA. This campaign is a celebration of the well-being that comes from moving.
Hashtag: #Cathay Pacific
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