7K app developers in EMEA account for 40% of global mobile app open programmatic advertising revenue, followed by APAC’s 33% share with 9k the developers and North America 25% share with 5K registered developers
LONDON, September 1, 2023 /PRNewswire/ — Pixalate, the leading fraud protection, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, today released the first Mobile App Developer Advertising Market Share Report, Q2 2023, analyzing developers of mobile apps offering programmatic advertising listed in the Google Play and Apple app stores. The report focuses on the application developers market share in North America, Latin America, EuropeTHE Middle East And AfricaAnd Asia Pacific.
The report further highlights the global advertising revenue share and the number of registered mobile app developers in each global market serving programmatic in-app advertising. The report also profiles the top 10 developers based on their share of open programmatic ad revenue attributable to mobile app developers in their respective market.
Main conclusions:
EMEA: 40% market share with 7K registered developers in the EMEA region
North America: 25% market share, 5K registered developers
Latin America: 1% market share, 527 registered developers
Asia Pacific: 33% market share, 9k registered developers
- Musi Inc., Mobilityware and Imo.im are the best developers registered in North Americawith a handset 17% market share attributable to NA developers.
- Etermax won >10% market share programmatic advertising revenue attributable to developers registered in Latin America.
- EasyBrain leader in the EMEA zone with 7% of market share, while MyMusic leads APAC with 3% market share for registered developers in APAC.
To see the top developers in each region, download the Q2 2023 Mobile App Developer Advertising Market Share Report. here.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for connected television (CTV) and mobile advertising. We work 24/7 to protect your reputation and increase your media value. Pixalate offers the only system of coordinated solutions for display, apps, video and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for sophisticated invalid traffic (SIVT) detection and filtering across desktop and mobile web, mobile apps, and CTV advertising. To learn more, please visit our website www.pixilated.com
Disclaimer
Contents of this Press Release and Mobile Developer Advertising Market Share Report (THE “Report“), reflect Pixalate’s views regarding factors that Pixalate believes may be helpful to the digital media industry. Pixalate’s opinions are just that, opinions, which means they are neither facts nor guarantees; and neither this press release nor the report is intended to attack the position or reputation of any entity, person or application, but rather to report findings and apparent trends regarding CTV advertising sellers and mobile in apps from Roku, Amazon, Google, and Apple app stores.
SOURCE Pixalate
