PARIS, FRANCE – Media OutReach – November 8, 2023 – At Paris Photo 2023, one of the world’s largest international art fairs dedicated to photography, global technology brand OPPO and legendary camera manufacturer Hasselblad announced today a joint venture to co-develop the next generation of HyperTone camera systems in 2024. Following the aesthetic, HyperTone camera systems will usher in a new era in computational photography. The systems will initially arrive in future Find series flagship products, providing users with an unprecedented mobile imaging experience beyond imagination.
Oliver Zhang, Director of Imaging of OPPO, said: “With the HyperTone camera system that follows aesthetics, the Find X6 series is positively received by the public and professionals. With the Find N3 series, we also brought a flagship imaging experience to foldable devices for the first time. “I am delighted that our collaboration with Hasselblad has now entered a new phase. By combining the aesthetics of classic imaging with mobile technology, OPPO and Hasselblad have developed an aesthetic system suitable for mobile imaging. In 2024, “Both companies will launch the next-generation HyperTone camera systems and Hasselblad camera experience that promise to continue setting new industry standards.”
Bronius Rudnickas, Global Marketing Head of Hasselblad, said: “We are very excited to see OPPO’s latest advancements in mobile imaging, which allow users to use their smartphone to bring their creativity to life through photography. Our collaboration continues to build the next generation HyperTone. Camera Systems is a huge project, which is not just a simple inheritance of style, but rather a more organic and deeper integration of aesthetics and technology between the two brands that will offer photography enthusiasts a quality of enhanced image and stylized experiences. beyond what is achievable on traditional mobile phones. I look forward to sharing the results of our collaboration with all creators next year.
After aesthetics, OPPO leads a revolution in mobile imaging
As a pioneer in mobile imaging, OPPO is leading a revolution by following aesthetics rather than relying on industrial traditions of certain technical specifications. This new approach allows the objective technical process to serve the subjective aesthetics of users.
The laboratory for quantifying the aesthetic characteristics of photography is made up of 10% photography technicians, 50% professional photographers and 40% color experts. Through feature distribution, solution planning and fine-tuning, OPPO has created a new photography technology development system, ushering in a new era in computational photography.
HyperTone camera system
OPPO’s HyperTone Camera System includes the HyperTone main camera system, HyperTone image engine and HyperTone ProXDR display, to deliver end-to-end system-level imaging capabilities. In addition to the Find series flagship products, the technical architecture of the HyperTone camera system will enable multiple OPPO product series in the future, delivering a flagship imaging experience with consistent aesthetics and exceptional quality.
To meet users’ mobile imaging needs, the HyperTone camera system offers the industry’s first fully primary camera system. It provides high quality images at every focal length, whether day or night. In the Find N3, OPPO brings the pixel stack technology sensor to foldable phones for the first time, achieving performance similar to that of a one-inch sensor that can be installed in a foldable phone.
Following the aesthetic, HyperTone Image Engine solves many problems with traditional computational photography, achieving fewer digital artifacts with more calculations. The Extra HD algorithm, for example, improves clarity by 30% while reducing noise by 60% thanks to AI RAW fusion. The new algorithm requires 400% more computing power, but achieves sharper, clearer details after processing.
Viewing photos is an indispensable part of a great imaging experience. The HyperTone camera system comes with the industry-leading HyperTone ProXDR display. By accurately recording the brightness of 12 million pixels, ProXDR technology can unlock up to eight times the dynamic range on screen, restoring natural tone to make viewing photos much more realistic. Additionally, OPPO is also working on making ProXDR compatible with the Ultra HDR standard.
Hasselblad portrait mode
Portraiture is not only one of the camera’s most popular features, but it also represents the most cutting-edge innovation in computational photography. Following the aesthetic, Hasselblad Portrait mode delivers industry-leading portrait photography effects.
Using the HyperTone engine, Hasselblad Portrait mode initiates delicate tonal changes to create a three-dimensional portrait that avoids over-brightening the face and smoothing out light and shadow. By optimizing with 45x more skin tone colors, Hasselblad Portrait mode delivers more accurate skin tones. And with Bokeh Flare Portrait, users can achieve a cinematic bokeh effect that truly simulates the optical blur effect.
Shooting with OPPO phones in Paris Photo
In 2023, OPPO launched the Imagine IF project to break the existing limitations of mobile imaging to users around the world. A key part of the project, the OPPO imagine IF Photography Awards 2023 received more than 700,000 entries from 51 countries and regions.
The 26th Paris Photo event will be held in Paris, France, from November 9 to 14, 2023. As the only smartphone brand participating in Paris Photo this year, OPPO presented a series of exceptional images, including the works of photographers from world-class and the winning works of the OPPO imagine IF Photography Awards 2023. OPPO’s presence at Paris Photo serves as a bridge to foster cross-cultural communication, revealing new possibilities in mobile imaging to photographers, collectors and artists around the world.
Norwegian Photographic Artist and Hasselblad Master, Tina Signesdottir Hult, Acclaimed Photographic Artist and Hasselblad Master, Wang Jianjun, Renowned Fashion Photographer and Hasselblad Ambassador, Yin Chao, OPPO Imagine IF Photography Awards 2023 Winner, Ahei Huan, along with many other photographers, will be attending the festival to witness the first presentation of their work made with OPPO phones at Paris Photo.
Hashtag: #OPPO
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