- Three of the world’s largest trade exhibition organizations (PEOs) have announced the opening and operation of offices in Saudi Arabiawith 12 new event launches starting in 2025
- The announcements headlined the opening day of the International MICE Summit, which brings together 1,000 global events executives from more than 70 countries to shape the future of the sector.
RIYADH, Saudi Arabia, December 16, 2024 /PRNewswire/ — The first International MICE Summit (IMS24) brought transformational change for the meetings, incentives, conferences and exhibitions (MICE) sector, with 19 crucial announcements during a busy opening day , bringing new leading exhibitions to Saudi Arabia.
Multi-billion and multi-million dollar global event companies such as RX Global, Messe Munich and Clarion have announced the opening of new offices in Saudi Arabiato support the Kingdom’s plans to grow significant events over the coming decade.
Twelve new marquee event launches have been announced to bring together events such as Money20/20 (Informa/Tahaluf), FIBO (RX Global), the World Refining Technology Congress; Advanced Therapies Week; Fire and Emergency Services Conference (Clarion), FSB Sports Show and International Hardware Show (Koelnmesse/DMG), HOST (Fiera Milano), ArabLab (Terrapin), Saudi Muscle Show (Italian Exhibition Group) and World Industrial Materials and World Advanced Packaging, Printing and Plastics (KAOUN) in Saudi Arabia.
“The first day of the International MICE Summit was a huge success with three of the top 10 global business event organizers opening offices in Saudi Arabia12 new event launches and several agreements signed to drive industry progress, strengthening Saudi Arabia status as the most exciting MICE hub in the world,” said His Excellency Fahd Al Rasheed, Chairman of the Saudi General Authority for Conventions and Exhibitions (SCEGA), which is hosting the summit.
“Furthermore, these announcements highlight the importance of the events and exhibitions sector as a catalyst for transformation, connecting people to opportunities aligned with the goals of Vision 2030. IMS24 generates investment opportunities and new partnerships in all sectors of the economy,” he said. » added Al Rasheed.
In addition to launching offices and events, four memorandums of understanding were signed with the Ministry of Human Resources and Social Development, the Saudi Tourism Authority, the Events Investment Fund and the National Events Center .
Speakers on the first day included HE Ahmed Al-Khateeb, Saudi Minister of Tourism, as well as former Prime Ministers and Ministers of United Kingdom, Italy, BulgariaAnd Greeceleaders of the World Exhibition Industry Association and the International Congress and Convention Association, the World Sustainable Tourism Council and leaders of Informa, RX Global, Messe Munich, Clarion Events and Messe Desseldorf, and Richard Attias & Associates.
IMS24 continues on Monday with a focus on catalyzing investment in the MICE sector, creating the event venues of the future and addressing global sustainability issues in the MICE industry. IMS24 has attracted more than 1,000 global MICE industry leaders from over 70 countries to Riyadh.
About the International MICE Summit
The International MICE Summit (IMS) brings together global leaders in the meetings, events, conferences and exhibitions (MICE) industry, as well as professionals and organizations from all sectors. It provides a platform for industry insights, networking and discussions on advancing innovation, knowledge sharing and sustainable development within the global MICE sector.
Founding partner: Eye of Riyadh
Support Partner: OAK View Group
Founding partner: Soudah Développement
Founding partner: FEI
Founding partner: Qiddiya
Hospitality Partner: Al Taanfethi
Associate partner: RA&A
Strategic partner: Informa/Tahaluf
For more information or to register for the event, visit:
Website – www.internationalmicesummit.com
Twitter/X- https://x.com/ims_summit
LinkedIn – https://www.linkedin.com/company/ims-summit/
YouTube- https://youtube.com/@ims.summit?si=G06nYTaOUWer-OKq
For more photos, please click here.
About Saudi General Authority for Conferences and Exhibitions (SCEGA)
The Saudi Conventions and Exhibitions General Authority (SCEGA) is the official body overseeing the development and regulation of Saudi Arabia exhibition and conference sector. Established by Royal Decree in 2018, SCEGA aims to strengthen the economic impact of the sector by defining strategic policies, issuing licenses, promoting Saudi Arabia as a premier MICE destination and fostering investments in line with global standards. Through collaboration with domestic and international stakeholders, SCEGA strives to enhance the growth of the sector, support talent development and create opportunities to showcase the Kingdom’s unique identity on the global stage.
Contact: IMSmedia@consulum.com
SOURCE International MICE Summit
