BANGKOK, THAILAND – Media OutReach – November 20, 2023 – ONYX Hospitality Group, a renowned force in Southeast Asia’s hospitality sector, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – in entire Asia Pacific region, catering to the distinctive needs of discerning business and leisure travelers in Southeast Asia, where their expertise lies, actively participated in Asia’s largest travel industry trade show ,
ITB Asia 2023which took place from October 25 to 27 at the Sands Expo and Convention Center in Singapore.
ITB Asia, the first business-to-business (B2B) travel and tourism trade show in Asia, brought together a host of personalities from the regional tourism sector. ONYX Hospitality Group’s participation in ITB Asia 2023 represented a valuable opportunity to expand its business network and strengthen its partnerships. These partnerships aim to collectively stimulate and propel the region’s tourism industry towards steady and sustainable growth.
Participating in this event allowed ONYX Hospitality Group to share its vision for success with other industry leaders. This exchange aimed to ensure the quality and standards of hotels, resorts and serviced apartments within the network, as well as to discuss strategies to improve and expand investments in the hospitality sector. All these efforts aim
to consolidate its position as “The best mid-sized hotel management company in Southeast Asia“.
Yuthachai CharanachittaCEO of ONYX Hospitality Group, shared his thoughts on the company’s involvement in ITB Asia 2023, saying: “Our aim is to showcase our unwavering commitment to setting benchmarks in the hospitality sector and our continued expansion In the region. experience in the industry, ONYX Hospitality Group is not only dedicated to providing an exceptional guest experience, but is also deeply committed to driving sustainable growth in terms of business, society and environment by employing a wide range of strategies and of activities. are constantly evolving as we strive to establish a leading position in the MICE market, which encompasses meetings, incentives, conferences and exhibitions. Simultaneously, in another facet of our operations, we are constantly expanding our investments to drive growth, even in the face of intense competition within the Southeast Asian hospitality industry.
During this event, Mr. Yuthachai had the privilege of being a distinguished guest on the
MICE Leaders Panelwhere he shared his ideas and expertise on the subject”The power of many – Collaborations for success in the MICE ecosystem“This round table took place on October 25.
As part of its key strategies, ONYX Hospitality Group has introduced an approach to linking with industry partners, emphasizing a deep commitment to a “tailored approach to hospitality”. This approach has been at the heart of their business development and serves as a guiding principle in their collaborations with partners and alliances over the past period. As a result, the company has earned the trust of esteemed business partners, both domestically and internationally, thereby fostering their successful and sustainable business ventures.
Currently, ONYX Hospitality Group oversees the management of 44 hotels, resorts and serviced apartments in Thailand, Malaysia and China, including Hong Kong, Maldives, Bangladesh and Laos. These properties fall under four main brands, namely Amari, OZO, Shama and Oriental Residence, all renowned regionally and globally.
The company outlined plans to expand its investments to encompass more than 50 properties by 2025, with an additional goal of reaching 70 properties by 2028. In the coming years, particularly between 2023 and 2024, the The focus will be on investment opportunities in Southeast Asia, particularly in key markets such as Thailand and Malaysia. Additionally, the company is actively exploring prospects in markets such as Hong Kong, while venturing into new territories such as Indonesia and Singapore. This strategic expansion aims to generate consistent and substantial growth across the region.
Exciting developments are underway for ONYX Hospitality Group in 2023 with the opening of Amari Raaya Maldives, which welcomed its first guests in the third quarter of 2023, and the highly anticipated Amari Colombo Sri Lanka which is expected to open in 2024. Additionally, the group has another 9 properties in the pipeline, encompassing the three main brands: Amari, OZO and Shama.
The MICE activity, including
Meetings,
Incentives,
ConferencesAnd
Exhibitions, occupies an important place in the strategic priorities of ONYX Hospitality Group. She is recognized as an essential pillar of the company’s rapid growth. At ITB Asia 2023, ONYX Hospitality Group made a deliberate effort to showcase services and facilities adhering to international standards. This commitment ensures a smooth and modern organization of MICE events, ensuring their success as planned.
Mr. Yuthachai highlighted the importance of the MICE business dimension presented at the event, saying: “It is widely recognized that the MICE business is gaining considerable momentum in the Asia-Pacific region. At ITB Asia 2023, ONYX Hospitality Group was therefore preparing for a confident entry into the MICE market. We actively showcased our affiliated hotels and resorts, focusing on comprehensive, high-level services and facilities tailored to MICE activities. This approach has caught the attention of MICE entrepreneurs. We are moving forward with all our strength to capitalize on this opportunity, aiming to offer impressive experience in organizing MICE events to meeting organizers and planners across Asia.
At ITB Asia 2023, ONYX Hospitality Group presented a highlight: the unveiling of the recently renovated and rebranded Amari Bangkok. This launch symbolizes the essence of being a hub, akin to the heart of a bustling city that never sleeps, mirroring the vibrant energy of Bangkok. Building on a heritage of over 30 years as an iconic landmark in the heart of the business district, the newly renovated Amari Bangkok maintains a commitment to excellence in location and service. Guided by the concept of “Light Up Your World,” the hotel is ready to welcome visitors with a vibrant display of color and vitality. This reflects the brand’s mission: to provide customers with life’s moments of joy.
The relaunch of Amari Bangkok Hotel brings a refreshed aesthetic to its rooms, with contemporary decor and upgraded amenities. Additionally, to cater to diverse guest preferences, the hotel has introduced a range of new restaurants. An exciting addition to the offering is the “maai spa”, a high-end spa with a unique concept inspired by Thai silk, whose services will open at the Amari Bangkok hotel in 2024. This transformation is driven by the aim to make the Amari Bangkok Hotel a premier establishment. destination for travelers, catering to those seeking a quiet retreat, embarking on a business trip or engaging in MICE-related activities.
The Amari Bangkok Hotel goes beyond complete convenience. Offering 19 versatile spaces for meetings, seminars and MICE events, including the spacious and well-decorated Grand Ballroom, it stands out as one of the best choices for hosting such gatherings in the heart of Bangkok.
In addition to Amari Bangkok Hotel, ONYX Hospitality Group offers a range of exceptional projects in the field of organizing MICE services and leisure travel. Notable mentions include Amari Don Muang Hotel, Amari Pattaya, Amari SPICE Penang, Amari Kuala Lumpur, etc. These offerings were showcased at ITB Asia 2023, highlighting the group’s commitment to delivering a wonderful customer experience and driving sustainable and positive growth in a dynamic and competitive market.
Hashtag: #ONYXHospitalityGroup
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