SHENZHEN, CHINA – Media OutReach – December 1, 2023 – OnePlus, the global mobile technology company, is delighted to announce its tenth anniversary, commemorating a decade of disruption and innovation in the smartphone industry. The journey, which began with the vision of delivering the best in smartphone technology, has been marked by a relentless quest to create an unprecedented user experience.
Pete Lau, founder of OnePlus, took to the OnePlus Community Forum to share his thoughts on this remarkable journey. From the momentous launch of the OnePlus One to the revolutionary OnePlus 11, the guiding star of “Never Settle” has pushed OnePlus to redefine smartphone expectations. Every innovation, from the no-load OS experience to pioneering fingerprint technology, SuperVOOC charging, collaboration with Hasselblad and the Trinity Engine performance optimization platform, has pushed the boundaries of what what users can expect from their devices.
This year, OnePlus continued its commitment to pushing boundaries with the launch of the OnePlus Open, a device that made an immediate impact on the emerging foldable smartphone market. The overwhelming response and rapid sales during the pre-sale highlight the enormous excitement generated by the OnePlus Open, both among the OnePlus community, which has formed a deep bond with OnePlus over the past ten years, and among new fans of the brand.
Pete shared that global sales of OnePlus devices in 2023 saw a remarkable 59% increase in October compared to the same period last year, according to company data.
Looking ahead, OnePlus remains dedicated to product excellence, focusing on fast and smooth experiences, advanced camera technologies and AI-optimized software. However, OnePlus recognizes that its impact goes beyond technology and extends to society, diversity and sustainability. The company is actively building a green, low-carbon operation while ensuring hardware and software longevity to reduce e-waste and promote sustainable consumption practices. The OnePlus community will continue to be at the heart of OnePlus’ vision for the future, as they have been a source of inspiration throughout the journey.
To celebrate this ten-year milestone, OnePlus is launching exciting programs and inviting users to be a part of them. A short film paying tribute to the shared journey and the spirit of “Never Settle” will be released on December 15.
OnePlus recently upgraded its
Community Power Program, which is an important step in harnessing collective creativity to co-create amazing products that enable users to have superior digital lives. From December 9 to 15, OnePlus will unveil new technology products daily. With a community of 50.2 million registered members to date, OnePlus has one of the largest borderless technology communities in the world.
Pete also revealed that the
OnePlus 12, the brand’s next-generation flagship product, will feature a special packaging box with a thank you list printed on it. This unique gesture demonstrates sincere appreciation to key community contributors who have been instrumental in OnePlus’ journey of dedication and innovation over the past decade. The anticipation is high for the OnePlus 12, as it promises to exceed all expectations.
To express its gratitude to its loyal users, OnePlus has organized a series of events and promotions. For more information on the 10th anniversary celebrations, please visit:
www.oneplus.com/event/10-year-anniversary.
Hashtag: #OnePlus
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