SHENZHEN, CHINA – Media OutReach Newswire – January 22, 2024 – The much-anticipated OnePlus 12 is set to make its global debut on January 23 in India. Beyond its improved fast and smooth performance, the device will feature the 4th generation Hasselblad mobile camera, giving users an effortless, professional-level photography experience.


Photographic Story – “Create the Moment”
Building on years of exploration in mobile photography and a successful three-year collaboration with Hasselblad, OnePlus has developed its distinctive photography narrative: “Make the Moment”. OnePlus is committed to helping users turn ordinary moments into unforgettable memories, going beyond simple documentation. With OnePlus smartphones, users have the power to transform everyday events into valuable and indelible experiences.
Professional-grade camera hardware
The OnePlus will feature Sony’s first custom LYT-808 wide-angle camera, with a 1/1.4-inch sensor size and up to 24,600 FWC. This enlarged sensor size allows the sensor to absorb 50% more light compared to the main IMX890 sensor used in the OnePlus 11, ensuring exceptional performance in dimly lit or backlit environments, capturing photos with detail and clarity remarkable. Additionally, the inclusion of an ALC-coated IR filter helps reduce red glare and artifacts.
The OnePlus 12 features a 64 MP OV64B 3X periscope telephoto lens with a 1/2-inch sensor size and ƒ/2.6 aperture. This 76% improvement in sensor size over the IMX709 used in the OnePlus 11 allows for 3X optical zoom, 6X in-sensor zoom, and 120X hybrid zoom, allowing users to capture stunning photos at no cost. no matter what distance.
The latest HDR algorithm
The OnePlus 11’s highly acclaimed TurboRAW HDR algorithm receives significant improvements for the OnePlus 12. It can now reproduce the interaction effects of natural lights and shadows, delivering breathtaking photos. Unlike traditional HDR algorithms that synthesize multiple images captured in underexposed, normally exposed, and overexposed conditions to get a perfectly exposed photo, the OnePlus 12’s latest HDR algorithm understands what it sees. Armed with this knowledge, he captures the subtleties of highlights and shadows and processes them according to the laws of the physical world. By recognizing subjects such as human faces, it gives them textured and three-dimensional appearances, resulting in images that evoke a tactile quality.
Improved Hasselblad portrait mode
In collaboration with Hasselblad, OnePlus has introduced an additional focal length in portrait mode that embodies the iconic Hasselblad style. By simulating the natural bokeh and flare effects of the Hasselblad lens with the XCD 30, 65 and 90 V lenses, the OnePlus 12’s 1x to 3x portrait mode delivers authentic depth of field with smooth transitions between subject and the background. Not only does this help avoid distortion, but it also makes subjects pop with natural, vibrant depth of field or portrait perfection.
Other cool new features
Pro mode on the OnePlus 11 has been upgraded on the OnePlus 12 and is now called Master Mode. This improved mode offers more useful settings, including hue, sharpness, contrast, dark corners and saturation, allowing users to adjust them before taking photos. This convenience ensures the ability to capture stunning photos ready to share on social media platforms.
As for videography, the OnePlus 12 supports 4K video shooting, supported by Dolby Vision. Dolby Vision® is a stunning HDR imaging technology that brings extraordinary color, contrast and brightness to the screen, enabling ultra-vivid colors, more colors, greater depth to scenes, greater contrast sharper and richer details. Combined with the Dolby Vision supported display, the OnePlus 12 gives you a complete end-to-end Dolby Vision experience.
In the future, OnePlus will continue to refine its photography capabilities by delivering clear photos, with natural lights and shadows and accurate colors to deliver an even more professional photography experience.
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