TOKYO, December 18, 2024 /PRNewswire/ — Science-based nutrition solutions brand Nutiani recently announced its top five consumer trends for 2025 in its Health and Nutrition Trends live webcast. Presented by Rebecca Cuthbertsonmarketing manager, advanced nutrition, FonterraAnd Passport Poojaknowledge manager, FonterraThe five trends shared are derived from Nutiani’s consumer research, social listening trends, and insights from nutrition experts.
Attended by participants from over 10 markets, the webcast detailed the following identified trends and how brands can make the most of these insights:
- The Healthy Elderly Segmentation Game – Healthy aging is now a proactive pursuit, even for younger consumers. In Japanolder consumers are also choosing to retire later and stay active longer. Aging is not a single process and consumer insights reveal defined segments and tailored solutions.
- Rethinking Protein: From Bulk to Lean – The growing popularity of GLP-1 drugs calls for a greater role for protein in weight management via holistic solutions or complementary products.
- Bridging the gap between brain and body – Mental wellness is now at the forefront, leading consumers to seek holistic products that support brain health and other aspects along the gut-brain axis.
- Biotics: Diversify beyond digestion – The widespread growth of probiotics, prebiotics, postbiotics and now synbiotics, promises benefits beyond digestion, giving rise to significant growth and innovation opportunities across all sectors and regions.
- The era of technology-driven nutrition – Artificial intelligence and other technologies are pushing the potential of personalized nutrition and healthcare through real-time data. Brands must prepare for this wave of change that could transform the industry.
“Our goal with this webcast is to increase the industry’s understanding of holistic health and nutrition, and inspire forward-thinking brands to meet the evolving needs of consumers based on the next wave of trends and of technologies. Based on our latest Health and Wellness Consumer Index. , the trends and solutions discussed during the webcast directly address key concerns among Japanese consumers, including cognitive health, aging and digestion,” says Cuthbertson.
“From the positive feedback gathered following this webcast, we will continue to create similar opportunities for Nutiani to interact with brands and for brands to join the conversation to help better understand market demands and customers. consumers,” Cuthbertson added.
The full recording of the webcast is available here.
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SOURCE Nutiani
