– “Shin Ramyun” and “Shrimps (Saewookkang)” with beloved characters –
Seoul, South Korea,, August 20, 2025 / Prnewswire / – “Wait, the K -Pop Ramyun demon hunters become real?”
Nongshim, the main company of instant noodles in Korea known for its flagship products such as Shin Ramyun, launches official products inspired by Netflix and the animated film of Sony Pictures Animation ‘K-Pop Demon Hunters’. Now fans can take advantage of what “HUNTR / X” members have appreciated spectacle in real life.
Nongshim will release a limited edition shin ramyun, shrimp crackers and the next “ sauce shin toomba ”, with beloved characters “ rumi ”, “ mira ”, and ‘zoey’ de “ huntr / x ”, the `saja boys’ and ‘derpy’ the tiger mascot. These co-marked items will be launched worldwide at the end of August, targeting Korea, North America,, EuropeOceania, Southeast Asia And Mexico.
In addition, a special edition of Shin Ramyun designed to be identical to those presented in the film by Rumi, Mira and Zoey will be available exclusively in Korea. In addition to the product range, Nongshim will connect with fans from around the world thanks to active marketing networks of social networks, digital content and offline pop-up stores.
“ K-Pop Demon Hunters’, released on Netflix in June, quickly acquired a world fans base thanks to its lively representation of Korean culture, including K-Pop, K-Food and Street Fashion music. Fans have identified the noodles and snacks of the film as nongshim products, citing the use of a different Chinese character (神) in “ Shin Ramyun ” which sounds the same thing as “ shin ” from Nongshim (辛), the name “ Dongshim ” Realting to `Nongshim ” and the Shrimp crackers. This basic fans buzz laid the foundations for collaboration.
A Nongshim spokesperson said: “This partnership was possible thanks to fans who organically identified our products and shared their excitement. While the K-Pop demon hunters present k-culture in the world, we hope to share the authentic taste of Korean ramyun and snacks thanks to this unique collaboration.”
In July, Nongshim unveiled his new world slogan for Shin Ramyun: “Spicy happiness in noodles”. The slogan, using the English acronym of the brand “Shin”, reflects its mission to deliver spicy joy and cultural value to people around the world.
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