• Vietnam and many other Southeast Asian countries are yet to house Apple stores, while the number of Apple users in these countries is getting bigger and bigger
  • As the country has no Apple store, so resellers are opening mono store chains in the country for consumers to experience an “Apple-standard shopping space.”
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Tens of thousands of iPhone 13 phones have been sold in Vietnam within days of its launch, with numbers exceeding those of Apple’s previous offerings.

Industry insiders said the large number of incentives that Apple is offering users this year is causing more buyers to go to authorized stores instead of buying them from sellers who pick up the devices in other countries and sell them in Vietnam.

With no Apple shop, mono stores mushroom in Vietnam. An Apple mono store is a shop which exclusively sells Apple products. There are two kinds of mono stores – the AAR (Apple Authorized Reseller) with a minimum area of 50 sq.m., and APR (Apple Premium Reseller) with an area of 180-220 sq.m.

“Vietnam and many other Southeast Asian countries are yet to house Apple stores, while the number of Apple users in these countries is getting bigger and bigger. We have opened the TopZone chain (Apple mono stores) for consumers to experience Apple-standard shopping space,” Doan Hieu Em, CEO of The Gioi Di Dong (Mobile World) told reporter.

The company will have a total of 50-60 TopZone stores by the first quarter of next year, he added.

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According local media, the FPT Shop, another major electronics retailer that has established 15 Apple mono stores called F.Studio, sales of Apple products in Vietnam have posted two-digit growth rates in recent years. Authorized resellers will establish set up more Apple mono stores in the coming months.

ShopDunk inaugurated five Apple mono stores on Oct. 22, the day iPhone 13 was launched in Vietnam. It plans to open another 50 stores in the next six months.

Some other Apple authorized resellers in Vietnam, including CellphoneS and Minh Tuan Mobile, have also said they are planning to set up more Apple mono stores.

In mid-2020, Apple had posted recruitment notices for many important positions in Vietnam, but it has made no further move since then. Experts have said that relatively small sales in Vietnam was the main factor in the absence of an official Apple store in the country, according to VNExpress.



Source: Vietnam Insider

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