HONG KONG SAR – Media OutReach – August 9, 2023 – The Next Wave Music Festival, dubbed Hong Kong’s first beach music festival, concluded with a booming applause, leaving a lasting impression on attendees. The two-day Mediterranean-themed carnival, held July 29-30, garnered an overwhelming response with more than 15,000 music lovers and revelers each day, setting a new paradigm for beach parties and outdoor music festivals across the city.
Nestled in the beautiful private bay of Discovery Bay, a venue with greater capacity than Hong Kong’s football stadium, this music festival offered an unparalleled mix of vibrant music, bikini-clad fashion shows and electrifying live performances. an array of distinguished local and international artists. , including new sensation, DJ Sidtrus, and veteran artist Jon.
Festival star and Supernova brand ambassador to Next Wave, DJ Sidtrus left a deep impact on the audience. Passionate about music since childhood, he found his calling in DJing while recovering from a foot injury at home. The experience led him to buy DJ gear and learn the art on his own, eventually turning his interest into a rewarding career. His transformative journey from an ardent admirer of music at a young age to a professional DJ and music producer, propelled by relentless passion and serendipitous opportunity, resonated deeply with festival-goers, cementing his place as a rising prodigy in music. world electronic dance (EDM).
DJ Sidtrus’ spellbinding performance at Next Wave was a beacon of his talent and dedication. Under the tutelage of Sherman Yeung, director of community organization Sentaurus, DJ Sidtrus not only honed his DJ skills, but also ventured into music production. He has since released an NFT music single, “Take Me Home”, featuring Jon as the lead vocalist, which grossed nearly $3 million in sales and earned the track the title of top five music sellers. NFT in Asia. Her most recent work includes the pop EDM track, “Never Too Late”, featuring internationally acclaimed singer Alessia, is already creating waves of anticipation among fans and industry pundits alike.
Initially a fan of Sidtrus, Sherman recognized the potential of this rising star and together co-founded Supernova – the pioneering music brand dedicated to uplifting and inspiring the masses through the universal power of music. As a pioneer in the Hong Kong music scene, Supernova is dedicated to nurturing local talent and fostering a community of creatives through engaging events, exclusive product lines and unique experiences.
The Next Wave Music Festival marked a pivotal moment in the evolution of Hong Kong music, especially for the EDM genre. Brands such as Supernova are authoritative in this industry and represent a significant step forward in making Hong Kong a city that cultivates and supports creative people from diverse backgrounds. The festival not only raised the bar for similar events in the city, but also cemented its reputation as a global hub for music creation and appreciation.
As the echoes of the Mediterranean carnival fade away, the influence of DJ Sidtrus’ performance and the festival’s enhancement to the music scene continue to reverberate, heralding a bright future for Hong Kong’s electronic music scene and firmly establishing Next Wave as a must-attend event for music. fans around the world.
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