This is the opinion of the chairman of the Vietnam Journalists Association Le Quoc Minh at the “Digital Transformation to Better Serve Readers” forum held yesterday, as part of the National Press Association 2022.

Without digital transformation, the press will lose readers - photo 1
Press Department Director Nguyen Thanh Lam shared on the forum

According to Mr. Le Quoc Minh, many news agencies believe that digital transformation is the acquisition of equipment and: technology † When asked about investment priorities in 2021, most media outlets cited content fees as the top choice, followed by investment plans for the technologies and data needed to support them. support strategies for reader monetization, editorial skills, product development and new forms of journalism

The president of the Vietnam Journalists Association recognized that a reader-centric digital transformation strategy can help increase both readership and ad revenue. Newspapers must first tailor their advertising plans to the audience and collect reader data directly.

“Digital transformation is clearly the path journalism must take, even if it is rapid and drastic, if it does not want to be left behind and lose readers, audiences and the consequences, of course. and the news agency itself,” said Mr Minh.

Without digital transformation, the press will lose readers - photo 2
Vietnam Journalists Association president Le Quoc Minh talked about the digital transformation of the press

Despite being in the digital age, the president of the Vietnam Journalists Association noted that editors should always keep the basic values ​​of journalism in mind. Trust, accuracy, fairness and balance in every article are extremely important values ​​and now more important than ever.

Source: thanhnien.vn



Source: Vietnam Insider

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