HONG KONG, January 21, 2026 /PRNewswire/ — Newborn Town Inc. (Newborn Town or the Company, stock code: 09911.HK), a leading global social entertainment company, has released its unaudited operating data for 2025.
For the fiscal year ended December 31, 2025, the Company’s total revenue is expected to reach approximately RMB 6,760 million to RMB 7,000 million, reflecting a year-on-year increase of approximately 32.8% to 37.5%.
Among the total revenue, social media business contributed approximately RMB 6,030 million to RMB 6,230 million, up approximately 30.4% to 34.8% year-on-year. The innovative business experienced year-on-year growth of approximately 55.7% to 64.2% to approximately RMB 730 million to RMB 770 million, continuing its strong growth momentum.
In 2025, the company further deepened the integration of AI technologies into its business operations, thereby improving user experience and product marketing efficiency across all business segments and driving high-quality growth.
The social media sector maintains strong momentum with strengthened market leadership
According to the announcement, the company recorded significant annual revenue growth in its social media business in 2025, mainly driven by the continued expansion of diversified social products supported by AI technology.
During the year, the company’s social media business saw structural growth in global markets, driven by synergies within its “bush” social applications portfolio. Products such as TopTop, a gaming-oriented social networking platform, have maintained explosive growth, acting as key drivers of expansion. Meanwhile, other core social apps continued to generate stable revenue and cash flow.
Particularly in the MENA region, Newborn Town has built significant competitive advantages and a robust product ecosystem. In Q4 2025, TopTop, supported by localized operations and a growing UGC ecosystem, further strengthened its market position and became a popular app nationwide in high-value markets such as Saudi Arabia.
The company’s diverse social network business also supported solid development in foreign markets. By deepening community engagement, iterating social features and launching brand campaigns, HeeSay has further cemented its leadership position in Southeast Asia, strengthening its brand influence.
As social enterprise continued to accelerate, the overall competitiveness of the Newborn Town market also strengthened. In December 2025, the company ranked 4th on Diandian’s list of “Top Chinese Non-Game Publishers by Overseas Revenue”, up one place from the previous ranking, reflecting strong growth momentum.
The company’s ever-improving localization capabilities remain a key driver of its competitive advantage. A research report by CLSA in 2025 highlighted Newborn Town’s distinctive competitive advantage, enabled by deeper user insights, refined service experience and diversified monetization models. Through strong localization execution, Newborn Town has also demonstrated strong competitiveness in product innovation, user acquisition and content exploitation.
Innovative company generates strong growth as quality games enter long-term operating phase
In 2025, Newborn Town’s innovative activity has become a powerful engine of growth. The growth was driven by sustained expansion in traffic monetization, social e-commerce, revenue contribution from the short drama segment and its self-developed quality games.
Since the fourth quarter of 2024, the premium gaming segment has entered its profit harvesting phase. The flagship titles have now moved to long-term operations, generating a significant increase in ARPU during the year. Leveraging the gaming team’s growing expertise in the fusion game genre and deeper integration of AI technologies, Newborn Town significantly shortened development cycles in 2025, while new game titles progressed steadily as planned.
Over the past year, Newborn Town’s social e-commerce business has recorded steady growth, while Heer Health has further consolidated its leading position in the HIV prevention and sexual health services segment.
In 2025, Heer Health partnered with insurance and pharmaceutical companies to launch China’s first critical illness insurance product specifically designed for people living with HIV, providing an innovative solution to long-standing insurance access challenges for this group.
At the same time, the company’s short drama business also began to show positive initial results.
AI integration accelerates innovation-driven momentum
In 2025, Newborn Town continued to deepen its AI strategy, integrating AI into its core business operations while launching a range of “AI + social entertainment” product innovations.
In terms of product innovation, the company launched Aippy, an AI-powered creative content community that lowers the barriers to creation for users without coding experience. By integrating advanced AIGC technologies, Aippy allows users to easily create mini-games and other interactive content. Since its launch, the mobile version has received encouraging feedback from users, achieving an average rating of 4.9 on the Apple App Store and major Android app stores.
AI technologies are now integrated into all key operations, with the company-developed multi-modal algorithm model, Boomiix, continuing to undergo iterative upgrades. By further deploying AI in core scenarios – from social recommendations, intelligent operations, advertising, risk management and content security, to creative asset design, Newborn Town has consistently optimized user experience and operational efficiency.
In 2025, Newborn Town launched Siyu, an AI-powered intelligent data platform enabling operations teams to efficiently query data, perform analysis and generate reports through natural language interactions. The platform was then selected as a flagship case by Amazon Web Services.
In September 2025, the company entered into a strategic partnership with Tencent Cloud to jointly explore opportunities in the areas of “AI + global social entertainment”, leveraging the technical strengths and market reach of both parties.
In June 2025, Newborn Town established its global headquarters in Hong Kong, marking a new step in its globalization strategy. Between November and December 2025, Newborn Town completed a series of share repurchases in the open market, totaling over HKD 80 million, demonstrating management’s high confidence in the long-term value and growth prospects of the company. Going forward, the company will continue to deepen its global business presence and remain committed to creating positive emotional value for users.
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SOURCE Newborn City
