NANJING, CHINA – Media OutReach – October 31, 2023 – In October, the “New Youth, New Future” Asian Youth Music Festival kicked off in Nanjing, capital of Jiangsu Province. Talented young artists, groups and singers from China, Japan, the Republic of Korea and ASEAN countries gathered on the same stage for a youth music and cultural celebration dedicated to peace and friendship . The festival attracted a crowd of more than 20,000 people.
Guests launch Asian Youth Music Festival “New Youth, New Future”.
At the opening ceremony of the festival, Chen Wenge, president of the Asia-Pacific Center of China International Communications Group (CICG Asia-Pacific), called Asia the most dynamic region in the world today. today, where countries are connected by mountains and rivers and enjoy cultural affinities. Thanks to music, a popular means of communication and expression of young people, artists, groups and singers take the stage to sing for young people, highlight friendship and delight the audience with youthful melodies from Asia, in the aim of contributing to the creation of a new era of Asian civilization and the construction of an Asian community with a shared future.
In his speech, Deputy Secretary General Zushi Shuji of the Trilateral Cooperation Secretariat said that with the rise of pop culture in contemporary times, facilitated by continued digitalization, music has become even more important in terms of bringing people together. people of different nationalities. “Through this music festival,” he remarked, “we can see that human and cultural exchanges between China, Japan, the Republic of Korea, as well as ASEAN countries and the rest of the world are revitalized and gain new momentum.
Sun Yi, director of the General Affairs and Coordination Division of the ASEAN-China Center (ACC), noted that building and promoting inclusive Asian values has become the common pursuit of the people of Asia. Music transcends national borders and cultural differences, and the ACC regards music as an important channel for China and ASEAN countries to explore opportunities and enhance exchanges and is willing to work in close collaboration with all partners to initiate, sponsor, organize and support the cultural activities of all. kinds, he added.
Wang Hanping, vice president of CICG Asia-Pacific, released the “New Youth: Asian Youth Music Creation Program” on behalf of the organizer. The program will invite internationally renowned artists and young Asian musicians to co-create outstanding musical works with Chinese elements and Asian cultural characteristics through international exchanges and cooperation.
The series of original songs “Oriental Home” was also broadcast on this occasion. “President Xi Jinping proposed that China and ASEAN join forces to build a peaceful, secure, prosperous, beautiful and friendly home in the region, thus charting the course of China-ASEAN relations,” Wang said . “Inspired by this, we invited well-known composers, singers and music directors from China and ASEAN countries to produce this music album in the hope of deepening exchanges and mutual learning between countries Asians through music. hand in hand and shoulder to shoulder.”
At the opening ceremony, Wang Wei, Party Chief of CICG Asia-Pacific, and Yuan Zeming, designer of the “Niu Man Man” mascot of the Asian Youth Music Festival, jointly unveiled the mascot.
Niu Man Man is an ox from the front but a snail from the side. Yuan revealed that the vibrant momentum behind the festival’s slogan, “New Youth, New Future,” inspired him to show the dynamism of young people who continue to move forward while maintaining a stable mindset when designing the mascot.
New young people are creating a new future. Music transcends national borders. This major international music festival offered a shocking surprise to the sensory organs. Through the comprehensive application of modern audio-visual stage technology, the festival has innovated the expressive forms of traditional concerts by combining music with tradition, animation, futurism and collaboration. Solo singers, new-age groups, rappers, pop groups and other artists of different styles from a wide range of countries and Asian regions brought pop, hip hop, ballads to the stage and impressive choreography. With a passion for music backed by talent, the artists introduced the world to the power of Asian youth.
Additionally, a dialogue on Asian cuisine and culture took place on the sidelines of the festival. While enjoying the musical feast, attendees were able to sample dishes from across Asia. They discovered the diversity of Asian cuisine and explored the unique cultures associated with each offering, from ingredients to cooking techniques. The traditional cuisine of different countries highlighted the heritage and innovation of Asian cuisine and highlighted the unique cultural charm of Asia, which helped Asian youth develop emotional resonance.
“I didn’t expect the Asian Youth Music Festival to be so cool and the performances to be wonderful,” exclaimed Liu Yixin from Beijing. “I hope this music festival becomes a regular event.”
Two South Korean students from Nanjing University of the Arts said it was the first time they had attended such an event in China. According to the girls, the Asian Youth Music Festival was amazing, modern stage technology was used for lighting and sound, and the singers and dancers were very talented. In addition, they were also impressed by the delicious foods served at the festival, such as barbecue.
This event was jointly organized by CICG Asia-Pacific, Jiangsu Broadcasting Corporation and the Trilateral Cooperation Secretariat, and received great support from the diplomatic services of China, Japan, the Republic of Korea and the countries of the ASEAN.
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