Hangzhou, China,, February 23, 2025 / Prnewswire / – The Korean entertainment group Starship Entertainment concluded a partnership of Copyright with China Instal line music platformNetease Cloud Music. This agreement brings the full catalog of Starship, including the latest successes of the famous group of Korean girls IVE and their third mini album, “IVE Empathy”, to the Chinese public. The partnership not only stimulates the profile of Starship Entertainment in China But also diversifies the musical offers available for Chinese listeners with a wider range of musical styles.
The collaboration capitalizes on the unique forces of the two entities in the creation and distribution of content. Netease Cloud Music, hailed as one of China Top online music platform has great popularity among young people in the country. Its dynamic musical community improves the effectiveness of musical distribution and extends the scope of Starship Entertainment among young fans of Chinese music. Official figures show that Netease Cloud Music has 206 million monthly active users, with more than 31.4% of the recommended tracks, marking a passage from traditional listening habits to a more committed and unified community.
K-POP continues to thrive on the Netease Cloud music platform, with many artists from Starship Entertainment already winning substantial recognition and positive comments on the platform. In particular, the group of girls IVE has more than 349,000 fans on Netease Cloud Music, several of their songs amassing more than 100,000 favorites shortly after the release. This highlights the growing impact of K-POP within the Netease Cloud music community.
Copyright’s partnership with Starship Entertainment is an important step in the continuous commitment of Netease Cloud Music to strengthen its K-POP offers. In recent years, the platform has established partnerships with large South Korean entertainment companies, notably SM Entertainment, JYP Entertainment, YG Entertainment, Kakao Entertainment and CJ ENM. These alliances have enabled Netease Cloud Music to continuously introduce high-quality K-pop music on the Chinese market. Consequently, the platform has developed a vast approved K-Pop music library, establishing itself as a crucial gateway for Chinese music fans to explore and appreciate the genre.
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Source Netease Cloud Music
