SINGAPORE – Media OutReach Newswire – February 7, 2024 – Nestlé Professional, a global leader in the food and beverage (F&B) sector, has unveiled its latest initiative to transform the way it engages with foodservice operators . The recently launched Customer Engagement Center (CEC) in Singapore demonstrates Nestlé’s commitment to the F&B and hospitality sectors, positioning itself as a complete solutions provider.
Nestlé Professional Customer Engagement Center


CEC is distinguished by its in-depth industry knowledge, food service expertise and extensive restaurant and hospitality portfolio. Led by the Nestlé Professional Chef and Barista, and alongside association partners, they aim to tackle key industry challenges while meeting the changing needs of their customer base. These challenges include a constant search for sustainable practices, solutions to workforce issues and steps towards increased overall operational efficiency through innovative and trendy concepts.. The opening of Nestlé Professional’s new CEC marks a significant shift from selling products to actively contributing to the growth and improvement of the restaurant and hospitality business in Singapore.
Mr. Paul NagelkerkenCountry Business Manager at Nestlé Professional, said: “By creating a space that fosters collaboration and innovation, Nestlé Professional is poised to play a pivotal role in helping the F&B industry in Singapore. This strategic initiative aligns with the company’s commitment to exceeding expectations. of our clients, providing them with the concepts, tools and expertise necessary to thrive in a dynamic and competitive market.
Nestlé Professional Customer Engagement Center: Designed for all your F&B needs
The new CEC is designed to
looks like coffee, where partners and affiliates can book tastings and demonstrations to better understand the myriad of F&B offerings and solutions offered by Nestlé Professional. This includes
product and machine demonstrations where product training, custom applications, creative menu development and recipe ideas are provided to meet unique business needs. The Nestlé Professional team is thus able to use the CEC as a platform to actively engage customers, providing the convenience of food and beverage solutions in one place.
The CEC is divided into
a professional kitchen and bar area, ensure that food and beverage facilities are well catered for. In the bar area, guests have access to a full range of beverage dispensers, making it a complete provider of hot and cold beverage solutions for different types of F&B establishments. The offer includes the preparation of soluble cans and spoons, fully automated and semi-automatic coffee machines, compact table roasters and cold machines. This is where exceptional coffee experiences are designed for everyone, everywhere, with different solutions available. The kitchen is equipped with professional-grade equipment that simulates our customers’ operating environment, ensuring a realistic and immersive experience.
Nestlé Professional, the B2B arm of Nestlé and a leading end-to-end solution provider in the global food and beverage industry
Drawing on nearly 150 years of industry expertise and an extensive global R&D network, Nestlé Professional is committed to providing branded and customized solutions in Singapore.
FOOD SOLUTIONS: Professional cuisine takes center stage, facilitating innovation, diversification and menu development with Nestlé Professional’s extensive range of food products and ‘Made With’ brand concepts. From broths and seasonings to plant-based offerings and dessert solutions, the Nestlé Professional team develops creative collaborations with companies like Bob the Baker Boy, Joy Luck Teahouse and The Hainan Story, showcasing the integration of Nestlé products, such as KITKAT® and MILO®. , in inventive food solutions.
MS. Fong Mayeefounder of Bob the Baker Boy, agrees: “Partnering with Nestlé has transformed our cake creations, blending our expertise with their renowned ingredients. Co-branding with a trusted name like KITKAT® has increased the credibility and appeal of our products, attracting customers eager to experiment. this familiar favorite in a new and delicious form.
COFFEE AND BEVERAGE SOLUTIONS: As a global coffee leader with a rich history and heritage, Nestlé continues to evolve its offerings in response to market demand. From instant coffee to coffee sachets, the company also offers premium whole roasted coffee beans, commercial coffee machines, in-house roasting solutions (Roastelier) and self-serve solutions, positioning itself as the supplier complete of coffee solutions.
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From farm to cup
Process: Nestlé is involved in every phase of the coffee production chain, from the sustainable cultivation and harvesting of coffee beans on the farm to the eventual preparation of a cup of coffee for consumption. - Smart coffee machines: A range of commercial coffee machines are equipped with smart features including programmable settings, connectivity options and automation to streamline the coffee roasting and brewing process, reducing manual effort. Some machines are also integrated with data management systems. To track usage data and provide insights into brewing habits, maintenance needs and coffee consumption trends, these machines incorporate intuitive interfaces, including touchscreens, making them user-friendly and accessible.
- Cold beverage solutions: A diverse range of branded cold beverage solutions, including powdered concentrates, premium liquid concentrates and Bag in Box (BIB) formats, to meet various preferences. Our selection of cold dispensers is designed to be efficient, user-friendly, easy to maintain and reliable. This helps reduce labor costs by minimizing the time required for preparation, cleaning and maintenance.
Nestlé Professional’s comprehensive offerings address various aspects of the beverage industry, meeting the dynamic and evolving needs of consumers, businesses and specific markets. The emphasis on eco-friendly practices such as sustainable sourcing and packaging reduction aligns with consumer preferences for environmentally friendly products. Staying on top of industry trends, Nestlé introduces innovative products and features, including new flavors, functional ingredients and preparation methods.
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