- Use WhatsApp as a strategic commercial channel to create personalized customer journeys in real time, taking advantage of the different categories of messages and in automation supported by Meta to improve the presence of the brand and generate measurable commercial results
- Use the power of agents of conversational AI, WhatsApp flows, customer loyalty initiatives and a social optimization of advertisements with Omnichat to hire customers throughout the life cycle, stimulate conversions and maximize the king
- Bauhaus has deployed a WhatsApp 24/7 chatbot, leading online users to offline stores via targeted emissions and coupons, which leads to a significant increase in engagement and conversion rates
- Lukfook Jewellery used WhatsApp and Omnichat to offer a unique virtual shopping service, promoting a feeling of personalized service and opening a new income channel for remote sales
- SMCP Consolidated Marketing and Sales Communications on WhatsApp, supporting its omnichannel strategy through Hong Kong And Southeast Asiaand facilitate data -based analysis to optimize remarketing efforts and increase sales performance
Hong Kong,, March 26, 2025 / Prnewswire / – Omnichat, an Omnicanal AI customer customer experience platform offering conversational trade solutions, recently organized a highly scalable conference entitled “Review customer experiences with AI”. The Event Explored Howisses Can Leverage Whatsapp and Conversational Ai To Transform Customer Interactions and Drive Business Growth, Featuring Insights Shared by Industry Experts from the Global Social Media Giant Meta, The Fashion Apparel, Bags and Accessories Retailer Bauhaus (Whose Key In-House Labels Included Salad and Tough), the Prominent Jewelery Retailer Lukfook Jewellery, and the International Fashion Group SMCP (Owner of Sandro, major, major Claudie Pierlot and Fursac).
Omnichat, a Meta Business partner, explained how to take advantage of WhatsApp flows in marketing campaigns, allowing companies to create, develop and personalize customer experiences. They also announced new solutions fueled by AI designed to help companies offer seamless and personalized customer experiences on WhatsApp during the event. The main features of the platform include an AI customer service agent which provides 24/7 support and personalized problem solving on integrated channels; an AI marketing co -pilot agent to rationalize the creation of campaign, the targeting of audience and the generation of content to the design of the customer journey; And an AI sales agent that increases conversion rates by providing custom products recommendations and simplifying the sales process in customer favorite messaging platforms. “Our original AI platform as a service goes beyond simple automation,” said Alan ChanFounder and CEO of Omnichat. “It allows brands to create smart work flows that anticipate customer needs and generate a significant commitment throughout the customer’s life cycle.” The updated platform has integrated the improved loyalty program on WhatsApp and the optimization of social advertisements, rationalize customer re-engagement and maximize the return on marketing investment.
The generalized adoption of WhatsApp in Hong Kong – used daily by 85% of consumers (according to Kantar research) – carries out a unique opportunity for companies to connect with customers throughout the customer route. Vicky YiuAPAC Strategic Partnership Manager of MetaShared: “WhatsApp is for the next era of customer engagement. A well -defined WhatsApp strategy can generate important commercial results, to achieve large -scale customers with advertisements that click on WhatsApp, on the delivery of targeted marketing messages and the creation of personalized game experiences, to rationalize the conversion process.” Vicky also explained how WhatsApp Flows, API and Automation, in conjunction with solutions like those of OMNICHhat, allow companies to automate processes, to provide 24/7 customer support, to better understand customer preferences through conversations and, in the end, stronger and more personal trade relations.
The Bauhaus, a Multibrand fashion and lifestyle retailer, has exploited WhatsApp and Omnichat to succeed in making online sales (O2O) and improving customer engagement. “WhatsApp allowed us to obtain an increase in sales, an improvement in the efficiency of customer support and more optimized marketing campaigns,” said Frances WongManaging Director of Bauhaus. “We have found a 3x increase in prospects and a 50% reduction in prospects acquisition costs via announcements that click on WhatsApp. Frances added that their WhatsApp strategy, powered by Omnichat, also allowed Bauhaus to improve the efficiency of customer support, the chatbot automating 93% of initial customer interactions. Now explores other WhatsApp features, including loyalty -based loyalty programs, interactive gamification and WhatsApp catalog and payment, to offer even more attractive customer experiences.
Lukfook Jewelry managed to integrate online and offline experiences by taking advantage of Omnichat to offer virtual shopping services only on WhatsApp. This allows customers to browse the jewelry collections in the comfort of their homes while receiving the personalized attention from a dedicated consultant. “Personal interaction is crucial when selling high value jewelry,” said Nash Chan, Senior Director of Electronic Commerce of the Lukfook Group. “The emissions, coupons and interactive games of WhatsApp allow our consultants to maintain a personal connection with customers, even from a distance, and to maintain our commitment to” six sincere services “.” He cited a Chinese New Year campaign which distributed 2,000 coupons adapted to ESG via WhatsApp, reaching a buy -back rate greater than 16%. NASH also praised the speed of WhatsApp’s replenishment notifications for conversion driving and the efficiency of the WhatsApp chatbot for the management of 70% of initial customers’ requests. In addition, Omnichat’s reference of the product connects customers from WhatsApp customers to Lukfook E-Shop. The possibility of monitoring sales income for each consultant provides valuable performance data and motivates the sales team to provide exceptional service.
SMCP, The International Fashion Group, has exploited Omnichat’s Whatsapp commercial platform solutions to transform its customer commitment strategy through Hong Kong And Southeast Asia. This strategic movement has consolidated all WhatsApp communications for its Sandro and Maje branches on a single platform, offering flexibility in the transfer of cats between the various partners or sales stores, centralized management and precious information. “We focus on personalized service in 1 against 1, both before and after sale, and on the understanding of our customers through data,” said Howell Wong, regional director of SMCP transformation and operations. “By analyzing customer data and navigation behavior, we create targeted segments for WhatsApp emissions, offering tailor-made offers that have led to click rates of more than 14%, against 3 to 6% for emails. This approach has also led to a significant increase in traffic to our E-Shop and Physical stores, optimizing our marketing expenses and our efforts.” In addition, having the preferences and data of customers stored in the Omnichat system guarantees that valuable information is kept, even with staff movements. With commitments based on customer tags, SMCP can adapt personalized interactions to individual preferences, improve customer satisfaction and loyalty. Howell has also said that the group is also going to the next step by exploring personal buyers fueled by AI, raising its personalized service approach more.
Ideas and strategies shared during the seminar underlined how conversational trade, and even AI, can effectively optimize customer interactions. The success stories of several leading brands have clearly demonstrated how WhatsApp, Facebook Messenger and Instagram Direct resume the way companies communicate with customers, establishing a new standard for excellent customer experiences.
About Omnichat:
Founded in 2017 and the headquarters Hong KongOmnichat is one of the main providers of conversational trade solutions powered by AI for the Asia-Pacific region. Positioned in a unique way as the only META and Line Biz-Solutions Tech Partner trading partner in APAC with integrated WhatsApp, Facebook, Instagram, Line, WeChat and Kakaotalk, Omnichat capacities authorizes brands to centralize communications, offer personalized experiences and stimulate digital transformation through their operations. More than 5,000 brands, including international retailers and businesses, operate Omnichat to optimize their customer journeys.
Website: https://www.omnichat.ai/
Whatsapp: https://wa.me/85291925071/?text=enquiryForWhatsAPP
Linkedin: https://hk.linkedin.com/company/omnichat-easychat
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For media requests, please contact:
Omnichat Limited
Lily Yeung
Regional communications vice-president
Tel: (852) 9803 5977
E-mail: lily.eung@omnichat.ai
Macy Chun
Communications manager
Tel: (852) 6234 955
E-mail: macy.chun@omnichat.ai
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