HONG KONG SAR – Media OutReach Newswire – February 29, 2024 – Mead Johnson Nutrition Hong Kong (“Mead Johnson”) is proud to announce its triumphant win in the Infant and Child Nutrition category at the HKB Greater Bay Area Enterprise Awards for the third consecutive year . This year’s remarkable achievement is attributed to its groundbreaking innovation in the enhanced relaunch of its HK Enfinitas brand, which exemplifies its unwavering commitment to providing a better start in life for infants and children.
Mead Johnson strives to provide consumers with high-quality infant and child nutrition products through a professional and scientific approach. At the heart of the HK Enfinitas brand is Mead Johnson’s commitment to providing premium products inspired by breast milk while supporting the optimal growth and development of babies and young children.
Innovative products inspired by the benefits of breast milk
In line with its mission, Mead Johnson has relaunched the enhanced version of HK Enfinitas, leveraging cutting-edge scientific research on breast milk. The innovative product range is enriched with HMO, Lactoferrin and MFGM, providing better immunity to babies and helping mothers extend their love to their babies.
“We are very proud to have once again won the HKB Greater Bay Area Enterprise Awards, demonstrating our efforts to provide high-quality products for infants and children, based on a century of nutrition science said Chloe Ko, Director of Marketing and Acquisitions and Co.-Head of Cross-Border, Hong Kong and Taiwan, Mead Johnson Nutrition (Hong Kong) Limited. “We are confident that our continued efforts will continue to create value for our consumers, our business and society as a whole, enabling us to achieve our goal of enabling a better start in life.”
Promote brand awareness and loyalty
The success of HK Enfinitas in the Greater Bay Area has been remarkable. The brand has garnered enthusiastic word-of-mouth and consumer endorsements on popular platforms such as WeChat, Xianhongshu, TikTok and various baby-focused social networks. Notably, search traffic for the brand increased by 29%, reflecting its growing popularity among parents in the cross-border market.
Additionally, Mead Johnson has received rave reviews from medical professionals and experts who endorse the safety and effectiveness of their products. Since the launch of the new range, the company has seen an impressive 64% increase in first-time users, highlighting consumer confidence in the HK Enfinitas brand.
The prestigious HKB Greater Bay Area Enterprise Awards recognize outstanding businesses for their excellent performance and commitment to fostering regional collaboration, investment and development while demonstrating successful economic impact for the development of the Greater Bay Area.
Hashtag: #MeadJohnsonNutritionHongKong
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