MADRID, December 15, 2024 /PRNewswire/ — In an exciting display of speed, precision and skill, Slovak sim driver Jernej Dovžan became the Player 0.0 World Champion at the Heineken® Player 0.0 World Finals. Held at the famous GAMERGY gaming festival in Madridthe event brought together 18 elite sim racers from around the world, under the eye of the four-time world champion Max Verstappen in a tailor-made Heineken players 0.0 arena.
The iconic Zandvoort Racecourse provided the backdrop for an electrifying battle where Jernej Dovžan from Slovakia triumphed over fierce competition, winning the title and global recognition as the ultimate sim racing talent.
Adding to the excitement, Max VerstappenHeineken® 0.0 ambassador, took to the stage to meet fans and celebrate the finalists, highlighting the growing intersection of esports, motorsport and responsible consumption.
Verstappen commented: “It’s incredible to see the passion and dedication of these runners. Player 0.0 continues to demonstrate the importance of skill, focus and good choices, not only in racing, but in life.”
Player 0.0 is a core initiative of the When You Drive, Never Drink Heineken® platform, reinforcing the message that “The best driver is the one who doesn’t drink.” With the mission of promoting responsible consumption, the competition engages new audiences across the dynamic world of video games.
Launched in 20 countries, this year’s Player 0.0 competition introduced a bespoke and innovative mobile game as an entry point to the competition, allowing participants from all backgrounds to join the competition. The event continues to expand Heineken®’s commitment to creating safer roads through engaging and impactful platforms.
“This year’s Player 0.0 Finals reflects our commitment to combining innovation, accountability and fun,” said Natacha Volpiniglobal head of digital innovation for consumers. “Through initiatives like this, we reach new audiences and inspire responsible choices around the world.”
As the 2024 season draws to a close, Heineken® has even more ambitious plans for Player 0.0 in 2025, continuing to champion responsible consumption and innovative fan experiences.
About Player 0.0:
Player 0.0, part of Heineken®’s ‘When You Drive Never Drink – The Best Driver’ initiative, redefines the choice of a designated driver, with an emphasis on sobriety as a key criterion. This global campaign, featuring the four-time F1 champion Max Verstappenbuilds on Heineken’s heritage of promoting responsible consumption. Initially launched in 2021, Player 0.0 combines interactive virtual gaming with the experience of enjoying Heineken 0.0, bringing the message of responsible consumption to life. Participants participate in a virtual competition, with opportunities to win various prizes and a chance to participate in the final Player 0.0 Global event. Player 0.0 illustrates Heineken®’s commitment to responsible consumption and improving social life.
About Heineken®:
HEINEKEN® is the most international brewer in the world. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through Brewing a Better World, sustainability is ingrained in the business.
HEINEKEN® has a well-balanced geographic footprint with leading positions in both developed and developing markets. We employ more than 85,000 people and operate breweries, malthouses, cider mills and other production facilities in more than 70 countries. Heineken SA and Heineken Holding SA. the shares are traded on Euronext in Amsterdam. Common stock prices are available on Bloomberg under the symbols IT’S HERE and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN offers two sponsored Level 1 American Depositary Receipt (ADR) programs: Heineken NV (OTCQX: HEINY) and Heineken Holding AG. (OTCQX:HKHHY).
The most recent information is available on the HEINEKEN website: www.theHEINEKENcompany.com and follow us on X via @HEINEKENCorp.
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SOURCE Heineken
