TORONTO, December 6, 2024 /PRNewswire/ — Maropost, the connected commerce platform revolutionizing operations for mid-market merchants, today announced two revolutionary AI-powered features for its Marketing cloud product.
These innovations – enhanced behavioral insights and product recommendations from real-time customer data – enable marketers to create highly targeted email segments and deliver hyper-personalized offers with precision and efficiency unprecedented.
eRFM Advanced Behavioral Insights Transforms Customer Segmentation
There are two things that the most effective email marketing campaigns have in common: surgically precise targeting and granular segmentation. The new Marketing Cloud eRFM analysis leverages AI to process and analyze four key dimensions of customer behavior:
- Recency: The last time a customer interacted or made a purchase
- Frequency: How many purchases or interactions a customer makes in a given time frame
- Monetary value: How much money a customer spends over a period
- Improved metrics: Other behavioral data points including social media engagement, website interactions, and email engagement
Businesses use eRFM insights to automatically identify high-value customers, flag at-risk accounts for re-engagement, and accurately predict future purchasing behaviors.
AI-powered product recommendations boost email conversion
Marketing Cloud’s new AI-powered product recommendation engine automatically populates email campaigns with personalized offers based on real-time purchasing data and customer behavior. This intelligent system eliminates common email marketing challenges:
- Generic recommendations that fail to resonate with individual customers
- Tedious manual segmentation and personalization
- Outdated suggestions based on historical data
With more personal, relevant and timely offers, email marketers can expect higher campaign engagement, conversions and loyal customers.
Build relationships at scale
“By combining AI with advanced behavioral insights and intelligent product recommendations, we don’t just drive email marketing conversions: we help brands build deeper relationships with their customers at scale,” declared Ross Andrew PaquetteFounder and CEO of Maropost. “These new advanced Marketing Cloud capabilities enable businesses to seamlessly connect commerce and marketing, fueling rapid omnichannel growth.
About Maropost
The Maropost connected commerce platform revolutionizes how mid-market retailers operate by unifying the essential marketing, e-commerce, retail, search, merchandising and support tools they need.
It seamlessly provides real-time access to combined customer profiles and business performance data, enabling leaders and frontline employees to make smarter decisions that accelerate growth, maximize sales and improve experience customer.
Trusted by more than 5,000 global commercial brands, including Victoria Beckham, Sandro ParisUnpacked, Scott Sports, James Perseand Fujifilm, Maropost is included in Deloitte’s Technology Fast 500 list and in the G2 rankings. Learn more about maropost.com.
SOURCE Maropost Inc.
