Denver – News Direct – September 27, 2023 –
Walk, a global technology platform that enables brands, retailers, suppliers, communities and innovators to create and grow successful online marketplaces at scale, today announced that it has been selected to be among the first connectors of the new
trading tools integration framework, Connect, alongside other leading technology providers.
This new partnership is based around a pre-built project
Marketplace connector for commerce tools which customers can download to quickly and easily integrate Marketplacer’s third-party marketplace technology into the commercetools platform.
Enabling the Marketplace connector in their commerce tools environment gives enterprise customers the ability to streamline the process of launching a marketplace, which, in turn, allows them to accelerate and scale their third-party product strategy, begin tracking revenue growth and measuring business impact. faster.
Additionally, the new Connect product allows commercetools customers to connect third-party sellers on the Marketplace platform to their ecosystem. This allows customers to share data such as product updates, seller information, and real-time alerts. As a result, customers can launch their marketplace faster, at scale and at lower cost, resulting in an improved customer experience.
“We are honored to be the first and preferred marketplace partner to be part of the new commerce tools integration framework, Connect,” said Jason Wyatt, CEO and co-founder of Marketplacer. “This partnership will radically accelerate commercetools’ customers’ ability to enable line extension or curated marketplace capabilities, deliver them faster while still being able to take advantage of the full flexibility of the commercetools platform.
Learn more about commercetools Connect:
In addition to accelerating time to market, commercetools Connect offers:
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A curated set of pre-built, commercetools-certified connectors that provide out-of-the-box integrations between products;
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A runtime environment for connectors, managed by commercetools as part of its infrastructure and provided as a paid service to customers; And,
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The same runtime environment to create proprietary connectors by and for customers.
“Marketplacer is a great fit for commercetools Connect and we appreciate their investment in our shared customers,” said Mike Sharp, director of product at commercetools. “Naturally, we are selective about the technology partners with whom we choose to market our products. We value our partnership with Marketplacer and congratulate them on their strong customer growth. »
Additional Benefits of the Marketplace Connector for Commerce Tools
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The ability to create and promote products on the frontend of commerce tools, thereby increasing visibility and sales potential;
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Improved workflow efficiency with a single source of truth for products, sellers and advertisers; And,
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Alignment with the key principles of
MACH® alliance, guaranteeing a high level of control and agility.
Learn more about the Marketplacer/commercetools Connect solution on the E-commerce show in London, September 27 and 28, stand F10.
About Marketplace
Marketplacer is a global Software as a Service (SaaS) technology platform equipped with all the tools and features needed to quickly build high-performance, scalable online marketplaces. To date, Marketplacer has helped create and deploy more than 100 Marketplaces connecting more than 13,000 businesses worldwide. The Marketplacer platform exists to simplify growth, from implementing marketplace strategies such as shipping from direct sellers, adding new categories or third-party line extensions, to consolidating markets and the deployment of modern revenue models such as recurring memberships that enable businesses to grow faster and beyond capital stock constraints.
Born from the award-winning BikeExchange, the largest online marketplace for anything and everything cycling, founders Jason Wyatt and Sam Salter saw an opportunity to license the online software platform and apply it to new markets. Marketplacer is responsible for creating online e-commerce solutions and business transformations for businesses around the world. Visit
Marketplace.com for more information.
About commerce tools
commercetools is the leading composable commerce platform, enabling businesses to dynamically scale and adapt shopping experiences across markets. We equip some of the world’s largest companies with the tools to future-proof digital offerings, reduce risk and costs, and create exceptional experiences that drive revenue growth.
Headquartered in Munich, commercetools has led a global digital commerce renaissance by combining cloud-native, technology-agnostic, and agnostic components into a single system that meets specific business needs. We empower brands – including Audi, Danone, Eurorail, NBCUniversal, Sephora and Volkswagen Group – to stay ahead of changing consumer and buyer behavior. To learn more, visit
commercetools.com.
Contact details
Michael Herrera
[email protected]
Company Website
Hashtag: #Marketplacer
The issuer is solely responsible for the content of this announcement.



