SINGAPORE & KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – March 19, 2024 – KidZania Singapore, an award-winning interactive edutainment park for children that combines inspiration, fun and learning through ultra-realistic role-play experiences, is proud to announce its strategic partnership with Malaysian Airlines. This three-year collaboration represents the first major marketing initiative undertaken by Malaysia Airlines since 2019.
Malaysia Airlines will brand the existing aircraft within the KidZania Singapore cityscape, serving as the official airline partner for this highly coveted educational entertainment venue. This alliance symbolizes a shared vision between two leading brands aimed at providing enriching life experiences for children and youth in Singapore and beyond.
The partnership will bring new and intriguing programs to life, aimed at exposing children to the nuances of air travel and the endless possibilities for career paths within the airline industry. By integrating real-life scenarios and professions into the fun environment of KidZania, Malaysia Airlines seeks to introduce children to various aspects of aviation, such as piloting, cabin crew responsibilities and ground handling.
Founder and Executive Chairman of Sim Leisure Group, Dato’ Sim Choo Kheng, commented on the partnership:
“We are delighted that an esteemed brand like Malaysia Airlines sees the potential of the KidZania project and recognizes how it can play a vital role in introducing young minds to career opportunities in the aviation sector. We believe this will inspire them to formulate ambitions of their own.”
He further added,
“This alliance complements our commitment to providing children with holistic, engaging and experiential learning sessions. Bringing Malaysia Airlines into our Eduplay City will provide children with an insight into the world of aviation, shape their understanding of the industry and nurture their interests.
Ahmad Luqman Mohd Azmi, CEO of Malaysia Aviation Group, the holding company of Malaysia Airlines, said: “We are excited to be part of the KidZania community, where we can actively contribute to the development of young and future talents in the aviation industry. By sharing ideas and empowering children to pursue their passions, we are committed to challenging stereotypes within the aviation industry and encouraging the exploration of diverse professional roles, promoting inclusion and diversity from the youngest age.
By bringing the essence of Malaysian hospitality to KidZania, we aim to cultivate among children an appreciation of the diverse and shared cultures between our nations. We will continue to focus our efforts on creating experiences and offerings tailored to our diverse and global audience. This includes the expansion of Malaysia Airlines’ award-winning loyalty program, Enrich, to children aged 2-12 through Enrich Junior; allowing them to enjoy a myriad of travel benefits and lifestyle privileges.
KidZania Singapore is part of the global edutainment brand KidZania, which offers a safe, unique and interactive environment in which children can explore a city built for them. They learn essential life skills through more than 100 role-play activities. KidZania Singapore reinforces the power of dreams, the importance of being responsible and independent, with the aim of inspiring and educating children through real-life experiences. KidZania Singapore will fully reopen in early Q2 2024.
Malaysia Airlines’ branding at KidZania Singapore marks a significant milestone in the company’s commitment to fostering career education and awareness among young people. This alliance allows Malaysia Airlines to reach the next generation of aviation enthusiasts in a unique and immersive setting.
http://www.kidzania.sg/
https://www.linkedin.com/company/KidZaniaSGOfficial
https://www.facebook.com/KidZaniaSingaporeOfficial
https://www.instagram.com/KidZaniaSGOfficial
https://www.youtube.com/@KidZaniaSGOfficial
https://www.tiktok.com/@KidZaniaSGOfficial
Hashtag: #Kidzania #MalaysiaAirlines
The issuer is solely responsible for the content of this announcement.
