BANGKOK, THAILAND – Media OutReach Newswire – March 1, 2024 – Louis Vuitton unveils “LV The Place Bangkok” at Gaysorn Amarin, a new destination concept that includes an immersive exhibition, café, boutique and restaurant by celebrity chef Gaggan Anand. From the inspiring architecture to the dynamic scenography and original menu dishes, this experiential space invites visitors to discover the extent of imagination and creation within the Louis Vuitton universe today.
Occupying two floors of the city center shopping complex, LV The Place Bangkok creates a dreamlike aura from its corner location where the facade is accented with giant diamonds that glow at night. From the inside, the space presents itself as a multi-faceted integration of retail, dining and culture.
VISIONARY TRAVELS
On the ground floor is
Visionary Journeys, a new exhibition that explores the Maison’s heritage like never before. The scenographic experience developed by the world-renowned architectural firm OMA and its partner Shohei Shigematsu, marks the first phase of the collaborative partnership between OMA and Louis Vuitton, imagining an architectural identity for the Visionary Journey exhibition concept. Thematic rooms are built in distinct environments recontextualizing historical and contemporary pieces and immersing visitors in the fundamental pillars of know-how, innovation, travel and creation.
Starting with a
Landscape of the trunk, where 96 trunk modules have been assembled like a tunnel, the exhibition transports visitors directly into a story of craftsmanship and ingenuity. This is followed by
Origins, which highlights the specific and notable contributions the Vuitton family made to the House as a 360-degree staging of archival documents and objects detailing early inspirations and creations. Trunks from the end of the 19th centuryth century illustrate how Louis Vuitton began as a packer and trunk maker, while examples of Monogram canvas over the decades reflect the continuity and innovation of a living brand. Dedicated to
Iconic Bags, the next room celebrates the 25 years of fashion history at Louis Vuitton through the prism of five iconic bag models (Alma, Keepall, Speedy, Noé and la Petite Malle) and how they have been reinterpreted by the artistic directors of the House, Marc Jacobs, Kim Jones, Nicolas Ghesquière, Virgil Abloh and Pharrell Williams, advancing both craftsmanship and style. To highlight the unique shape, form and significance of these icons, 21 bags and 2 ready-to-wear looks are captured in 19 clear acrylic bubbles that convey the collective contribution of these visionary designers. The penultimate space,
Collaboration, delves into the artistic relationships that gave birth to some of the most popular and memorable bags in fashion history. Reimagined by Stephen Sprouse, Richard Prince, Takashi Murakami and Yayoi Kusama, seven original creations demonstrate the limitless potential of collaboration, while a semi-circle of animated screens transforms a backdrop of 184 chrome bags into a cinematic showcase of the idiosyncrasies of every artist. model. Finally, a surprise awaits visitors upon their departure in the form of a
Gift room where memories can be earned and collected.
LOUIS VUITTON COFFEE
Also located on the ground floor, Le Café Louis Vuitton exudes a lush ambiance blending botanical design elements with the Maison’s chic details, from Monogram parquet flooring to furniture referencing the iconic Objets Nomades. Here, the pastry selection delights with cakes, tarts, parfaits and ice cream sandwiches in a range of flavors, each decorated with a signature touch of Louis Vuitton. These tempting treats include
Starflower cake, a chocolate and caramel cake; THE
Monogram cake, a pistachio cake with orange blossom; and a locally inspired frozen refreshment called
Sparkling mango rice, made from mango-infused syrup and sticky rice with a little tonic water. Reflecting the climate of the Southeast Asian city, the interior uses natural materials like wood, raffia and plants. THE
main dish is a large curved counter where the selection of desserts is displayed and customers can explore the sweets at their leisure.
THE SHOP
Sleek yet infused with vibrant touches, the store at LV The Place Bangkok spans the upper level in an immersive and contemporary shopping experience. Between vintage furniture arrangements and colorful works of art, the layout offers the men’s and women’s product universes with more fluidity, designed to capture and captivate the most demanding customers who are above all looking for exceptional design. Those seeking exclusivity can expect the launch of the Alma Nano Rainbow available in five colors, a Cruise 2024 t-shirt for women available in four colors, and a LV Trainer Upcycling sneaker for men in one colorway. unique. These products are world exclusives and available only in this store. Personalization is available by hot stamping with a special “Nong (meaning younger brother in Thai) Vivienne” design created especially for the opening.
GAGGAN AT LOUIS VUITTON
Also at the next level, renowned Indian chef Gaggan Anand organized a “gastronomic journey” offered at lunch and dinner for the Maison’s first restaurant in South Asia, “Gaggan at Louis Vuitton”. This culinary adventure is signaled by a pyramid of trunks which leads to a room with undulating walls punctuated with resin structures by Draga & Aurel, Monogram flower lamps and fringed curtains. The gourmet restaurant hosts ten Italian marble tables where diners will discover a seasonal menu exclusive to Louis Vuitton and based on the 5 “S” – Sweet, Sour, Salty, Spicy and Surprise. From a Thai-inspired dressed lobster to a checkerboard-patterned mushroom recipe, each composition is presented on a distinctive dish. Additionally, for guests seeking the ultimate dining experience, a private dining room offers a view of the kitchen at the touch of a button.
With works by local and international artists displayed throughout the space, the overall concept embraces the dynamism of Bangkok with a cross-cultural twist, just as LV The Place Bangkok extends Louis Vuitton’s ambitious global lifestyle vision. By bringing a broader cultural experience into a single store, this 360 concept for Gaysorn Amarin establishes a new model for Louis Vuitton spaces to come.
Store Information:
LV The Place Bangkok
Gaysorn Amarin in the village of Gaysorn
Level G-2, No. 496-502 Ploenchit Road, Lumpini, Third Street, Bangkok
Such. 1800-01-1112
Opening hours:
The Café: 10am – 8pm
Exhibition: 10 a.m. – 8 p.m.
Retail: 10 a.m. – 8 p.m.
Restaurant: 12 p.m. – 11 p.m. (Closed Tuesday and Wednesday)
Website:
LV La Place Bangkok | LOUIS VUITTON
Hashtag: #Louis Vuitton
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