LOTTE DUTY FREE Redefines Luxury Travel Retail at Changi Airport Terminal 3 with Exclusive Shop-in-Shop and Innovative Digital Experiences – Travellers Now Have a Haven to Recharge and Relax

The store’s imposing presence forms an unmissable highlight within the voluminous heart of Terminal 3’s transit zone. Its fully glass façade provides panoramic views of Lotte’s diverse offerings and carefully designed spaces, visible from afar. Further enhancing the stature of the store, the 8 meter LED media wall dazzles, inviting travelers into its dynamic retail environment – ​​a harmonious addition to the vibrancy of Changi Airport.

Premier stores redefine Travel Retail at Terminal 3

Terminal 3 Central Duplex Departures Store is proud to unveil the world’s first
The Maison Suntory shop-in-shop boutique, drawing inspiration from Suntory’s unique embodiment of Japanese art and culture. The space will feature a wide selection of premium spirits, including the centenary limited edition release of Hibiki 21 Year Old and the first launch of Toki Whiskey in the region. Rooted in founder Shinjiro Torii’s dream to enrich lives, Maison Suntory represents a sanctuary of artisans crafting world-class spirits inspired by Japanese nature and enhanced by Japanese craftsmanship. Defying market conventions with Shinjiro’s Yatte Minahare spirit, translating into a positive and uncompromising attitude, Maison Suntory embodies Japanese know-how and a commitment to dreaming big. Today, a new chapter opens with the launch of the Maison’s first shop-in-shop boutique concept.

LOTTE DUTY FREE Singapore adds a touch of sophistication with the opening of
Hennessy Shop-in-Shop, embodying a harmonious collaboration between these iconic brands. Inspired by Hennessy know-how, the curved and airy lines of the display are reminiscent of the oak staves worked by copper artisans, a know-how passed down for centuries. This sculptural structure not only symbolizes Hennessy’s expertise, but also incorporates digital innovation at the forefront of activation. The result is a unique product assortment that showcases Hennessy’s heritage of excellence, pushing the boundaries of tradition and technology.

Shop-in-shop Penfolds presents a symphony of cutting-edge digital experiences, with a revolutionary 3D display, a cutting-edge digital sommelier and personalized interactions. At the heart of this technological marvel is the first Penfolds 3D display, immersing customers in a captivating visual odyssey designed exclusively for the Lotte T3 store. Immersive video content enhances the ‘Venture Beyond’ experience, which reflects Penfolds’ intrepid approach to discovering the hidden realms of winemaking, collaborating with Australian artist Mikaela Stafford to bring this underwater territory to life. To celebrate the store opening, Penfolds is unveiling a themed gondola showcasing the 2023 gift collection, inspired by the mysteries of the deep sea.

THE
Shop-in-Shop Pernod Ricard presents a multi-category store, the first of its kind at Changi Airport, showcasing a range of Blended Scotch and Single Malts, catering to the diverse tastes of travelers. This unique offering reflects the commitment to enhance Changi Airport’s retail landscape by providing a shopping experience that seamlessly combines innovation and exclusivity. Translucent LED displays serve as a canvas for brand expression, capturing the attention of travelers from a distance.



Singapore’s first interactive wine sommelier experience

On the upper deck, the LOTTE experiential zone unveils a revolutionary and unprecedented service in Singapore: the
Interactive wine sommelier. Utilizing cutting-edge transparent LED touchscreens, this revolutionary tool transforms the wine selection process, providing an immersive and personalized experience. Catering to the tastes of every traveler, it is a pioneer in providing interactive suggestions based on each person’s food and dietary preferences, allowing the perfect bottle to be selected for every palate.

Escape the hustle and bustle of travel and relax in the peaceful haven of the Lifestyle Lounge

THE Lifestyle show on the upper deck provides a serene retreat, allowing travelers to recharge themselves and their electronic devices in peace. From the upper veranda, they will be able to enjoy a panoramic view of the surroundings while savoring cocktails mixed by
Toni, the Makr Shakr robotic bartender. Since Toni’s introduction to the Terminal 2 Duplex Store, he has delighted countless customers with his precise, synchronized movements and exquisite cocktail preparations.

“With LOTTE DUTY FREE’s Terminal 3 Central Duplex store now a new landmark at Changi Airport, we are proud to continue setting global benchmarks in travel retail.” Said Mr. Kim Ju Nam, Global CEO of LOTTE DUTY FREE. “This new store demonstrates our unwavering commitment to creating a world-class shopping environment, meticulously designed to meet the refined preferences of discerning travelers, setting a new standard of excellence in the industry.”

“Changi Airport is proud to witness the transformation brought about by the LOTTE DUTY FREE Terminal 3 Central Duplex store,”
said Ms Lim Peck Hoon, executive vice-president commercial of Changi Airport Group. “This collaboration demonstrates a shared commitment to enhancing the passenger experience, delivering a seamless blend of world-class retail and innovative services at Changi Airport. The result is a space designed to exceed the expectations of our discerning travelers, contributing to dynamism and sophistication. of Changi’s commercial landscape.