Travel back in time to celebrate the cathedral’s heritage and the power of cultural beauty through immersive technology
HONG KONG, December 6, 2024 /PRNewswire/ — The L’Oréal Group, in collaboration with cultural curator Visionairs, today inaugurated the opening of the “Notre Dame from Paris: The Augmented Exhibition” at the Art Park of the West Kowloon Cultural District (“WestK”). Developed by the French start-up Histovery, the “Notre Dame from Paris: The Augmented Exhibition opens to the public on December 8 – coinciding with the reopening of the cathedral to the public – and offers a unique journey through 860 years of history, exploring the breathtaking interiors of the cathedral and witnessing pivotal moments, since its construction in 1163. to ongoing restoration efforts. The opening ceremony was honored by distinguished guests from the French Institute, Consulate General of France In Hong Kong And Macau; the European Union Office for Hong Kong And Macau; West Kowloon Cultural District Authority; InvestHK; local and French business, art, culture and innovation community, etc.
L’Oréal believes in the power of beauty and the beauty made possible by technology for the benefit of all. Harnessing the potential of technology to create augmented experiences is at the heart of L’Oréal’s innovation approach. In recent years, the Group has made significant progress in the field of Beauty Tech, developing unique services and products. Just as technology makes it possible to reinvent exchanges around beauty, it also creates new ways of disseminating culture and heritage. Thus, in addition to being a donor to support the restoration of the reconstruction of the cathedral after the devastating fire of 2019, L’Oréal Groupe also sponsored the global traveling exhibition developed by Histovery in collaboration with the public establishment Rebuilding Notre -Lady. from Paris. This exhibition reflects L’Oréal’s goal of creating beauty that moves the world and allows consumers to discover how technology can contribute to culture, the enhancement of heritage and the preservation of beauty.
During the exhibition, visitors can immerse themselves in the heritage of Notre Dame and walk through the cathedral’s key historical moments using the HistoPad AR touchscreen tabletTM. They will travel back in time to witness the splendor of Napoleon’s coronation, discover the secrets of the radiant glow of the rose windows and discover the latest advances in restoration. With a high degree of freedom and various interactive elements, the exhibition allows visitors of all ages and backgrounds to organize their own journeys and discover the multi-faceted beauty of Our Lady on their own terms.
MS. Eva YU, President and CEO, L’Oréal Hong Kongsaid: “L’Oréal’s 115-year heritage is rooted in beauty, creativity and a deep respect for cultural heritage. ‘Notre Dame from Paris: Increased Exposure’ reflects these values, providing the public with a unique opportunity to experience the enduring beauty and resilience of this iconic landmark. We are honored to be part of this remarkable and innovative global experience in Hong Kong and inspire all to appreciate and preserve the shared beauty of this world heritage treasure.
Ms. Lydie Blandeau, CEO and co-founder of Visionairs said: “Today marks the official opening of Visionairs, that of Hong Kong first permanent home for ArtTech located in that of Hong Kong WestK. This is the first of our research-based cultural exhibitions using immersive technology to bring history and culture to life for our audiences. We are delighted to collaborate with cultural leaders and renowned institutions around the world, such as Histovery, Rebuilding Notre-Dame from Paris and L’Oréal Groupe, to seamlessly integrate knowledge, culture and history into immersive, guided experiences. We hope to be a must-visit destination for locals and tourists alike; a place where visitors can transcend time and space, exploring historical scenes meticulously recreated in high definition.
Mr. Bruno de Sa Moreiraco-founder, CEO and executive producer of Notre Dame from Paris: Increased exposure said: “This augmented exhibition sponsored by L’Oréal celebrates the extraordinary history and splendor of Notre Dame from Paris. We are very grateful to L’Oréal for making this exhibition possible, and we are honored to present it at the Art Park in WestK, especially this month, which will be marked by the reopening of Notre Dame“.
Mr.rs. Christile Drulhe, Consul General of France In Hong Kong And Macau said: “Five years after the fire which seriously damaged Notre Dame from Paristhe Cathedral reopens to the public on December 8thanks to the tireless dedication of workers and supporters, including Hong Kong. The inauguration of “Notre Dame from Paris: The Augmented Exposure could therefore not be more timely, and I salute the role of L’Oréal and Visionairs, as well as the innovative technology of the French start-up Histovery in this regard. We look forward to welcoming visitors from all over the world. in Hong Kong for this unique exhibition and Paris to experience Notre Dame from Paris once again, more dynamic and iconic than ever. »
Notre Dame from Paris: Increased Exposure
Dates: December 8, 2024 has March 7, 2025
Location: Visionairs, Units GF-01-03, Art Park, 22 Museum Drive, West Kowloon Cultural District, Kowloon
Admission: Tickets available now
For more information, please visit: https://notredameexpo.com/fr/
About Visionairs
Visionairs is a pioneering French cultural and educational organization founded by experts in art, culture and history. Dedicated to promoting art and technology on a global scale, it organizes research-backed cultural projects using immersive technologies, including augmented reality (AR), virtual reality (VR), artificial intelligence (AI), as well as other innovative approaches, to bring history to life. public. In collaboration with renowned cultural leaders and institutions around the world, Visionairs seamlessly integrates knowledge, culture and history into immersive, guided experiences. Its first permanent exhibition space is located at Asia cultural capital, Hong Kongat the city’s arts and cultural hub, the West Kowloon Cultural District (WestK). Visionairs was founded by Lydie Blandeau and Magali Potterleaders in the ArtTech space.
About the story
A French Tech & French Touch start-up, Histovery is at the forefront of innovation, using augmented reality to promote heritage. HistoPadTMour evolving “Augmented Visit” service on tablet, revolutionizes the visitor experience in situ through immersive 360° reconstructions and interactive manipulations of content, always carried out in strict compliance with scientific knowledge.
HistoPadTM is now available in more than 20 heritage sites, welcoming nearly three million visitors per year. More information on www.histovery.com And www.notredameexpo.com.
About L’Oreal
For 115 years, L’Oréal, the world’s leading beauty player, has been dedicated to one thing: meeting the beauty aspirations of consumers around the world. Our purpose, to create beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and our ambitious commitments to sustainable development in our L’Oréal for the Future program, we offer everyone in the world the best in terms of quality, efficiency, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With more than 90,000 committed employees, a balanced geographical presence and sales across all distribution networks (e-commerce, mass distribution, department stores, pharmacies, perfumeries, hair salons, brands and travel retail), the Group has achieved in 2023 a turnover of 41.18 billion euros. With 20 research centers spread across 11 countries around the world and a team dedicated to Research and Innovation made up of more than 4,000 scientists and 6,400 digital talents, L’Oréal strives to invent future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/fr/mediaroom
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SOURCE L’Oreal Hong Kong
