Building exciting new tourism destinations in Macau
Infusing new elements into Macau’s tourism industry
Macau SAR – Media OutReach Newswire – March 27, 2024 – Lisboeta Macau, in partnership with IPX (AKA LINE FRIENDS), proudly unveiled the grand opening of the world’s first LINE FRIENDS themed restaurant, “BROWN & FRIENDS CAFE & BISTRO”, operated by Lisboeta Macau and officially licensed by LINE FRIENDS, the 15th March 2024. Esteemed guests were on hand to officiate and witness the event, with the exciting presence of LINE FRIENDS BROWN and CONY.
The world premiere “LINE FRIENDS PRESENTS CASA DE AMIGO” in Lisboeta Macau was officially opened
The opening ceremony was presided over by Mr. Ricky Hoi, Deputy Director of Macao Government Tourism Office, Ms. Chen Min, Division Manager at Level 2, Department of Economic Affairs, Liaison Office of the Central People’s Government in the Macau Special Administrative Region, Mr. IY Lee, General Manager of LINE FRIENDS Greater China Region, Mr. SD Baek, Global Director of Licensing and B2B of IPX, Ms. Dora Chung, Head of LINE FRIENDS Hong Kong and Macau, Ms. Angela Leong, President of Broad of Macau Theme Park And Resort, Mr. Arnaldo Ho, Founder and Director of Macau Theme Park And Resort, and Ms. Connie Kong, Manager of Macau Theme Park And Resort. During the event, the esteemed guests had the pleasure of exploring the stunning themed rooms of LINE FRIENDS PRESENTS CASA DE AMIGO and enjoying a wide range of delicious LINE FRIENDS themed dishes and exclusive drinks crafted by the Lisboeta Macau culinary team at BROWN & FRIENDS. COFFEE & BISTRO.
The world’s first themed restaurant “BROWN & FRIENDS CAFE & BISTRO” in Lisboeta Macau has been officially launched
Ms. Angela Leong, President of the Broad of Macau Theme Park And Resort, said: “Through our close partnership with the world-renowned IP LINE FRIENDS, we hope to discover more unique tourism resources, enhance Macau’s tourism appeal and promote the diversified development of ”
Mr. Arnaldo Ho, Founder and Director of Macau Theme Park and Resort, also shared the concept behind the partnership with IPX. He said: “During the initial phase of the hotel project, we greatly appreciated the IPX team’s strategic model of brand management and wanted to work with them to introduce the famous IP LINE FRIENDS and create a LINE FRIENDS dream world imbued with the cultural elements of Macau. With this partnership, we aimed to pioneer the integration of “Tourism + IP brand” to meet the travel trend of the younger generation, attract more international travelers to Macau and generate more tourism demand and development opportunities. for Macau.”
The lobby of LINE FRIENDS PRESENTS CASA DE AMIGO combines the characteristics of Macau Portuguese architecture with the iconic MEGA BROWN and the unique FLYING SALLY of LINE FRIENDS
Lisboeta Macau is committed to creating unique themed hotel accommodations and fostering Macau’s tourism diversity.
Lisboeta Macau has been committed to promoting the diversified development of Macau’s tourism industry since its opening. It has actively cooperated with the development plan of the Macao SAR government to build Macao into a “global tourism and leisure center”, promote quality tourism and horizontal development of industry, invest in integration cross-border “Toursim +” and help improve the competitiveness of Macau’s tourism industry. To meet the diverse demands of travelers and create unique tourism experiences, Lisboeta Macau has not only created distinctive themes and used the appeal of its own tourist attractions, but also continuously introduced innovative hotel accommodation experiences to attract tourists , thereby contributing to the long-term development of Macau’s tourism industry.
Lisboeta Macau and IPX jointly created the world’s first themed hotel in Lisboeta Macau, “LINE FRIENDS PRESENTS CASA DE AMIGO”, and Lisboeta’s first LINE FRIENDS themed restaurant, “BROWN & FRIENDS CAFE & BISTRO”, inspired by the daily gathering of LINE FRIENDS characters. further promote the diversified development of Macao’s tourism industry. “CASA DE AMIGO” from LINE FRIENDS PRESENTS CASA DE AMIGO translates to “a friend’s house.” It has 82 rooms and suites, featuring traditional Portuguese-style tiles mixed with LINE FRIENDS elements, showcasing Macau’s rich Chinese and Portuguese cultural charm. Three distinctively themed rooms, namely “BROWN’s ROOM”, “CONY’s ROOM” and “LINE FRIENDS’ ROOM”, each presents the unique characteristics, drawing inspiration from the simple oriental beauty of Macau and the splendid architecture-inspired colors Portugese. integrating the trendy and adorable personality of LINE FRIENDS into the hotel design. LINE FRIENDS PRESENTS CASA DE AMIGO delivers unforgettable moments created alongside LINE FRIENDS characters, making it perfect for fashionable millennials and family travelers.
BROWN & FRIENDS CAFE & BISTRO blends the adorable elements of the restaurant, creating a fashionable space with the essence of “style, kindness, delight and fun”.
BROWN & FRIENDS CAFE & BISTRO has opened its doors, poised to become Macau’s newest and hottest dining and gathering spot.
Lisboeta Macau also opened its first LINE FRIENDS themed restaurant in Macau, “BROWN & FRIENDS CAFE & BISTRO”, operated by Lisboeta Macau and officially licensed by LINE FRIENDS. It mainly offers light Western-style meals and limited edition homemade desserts. Lisboeta Macau has imbued BROWN & FRIENDS CAFE & BISTRO with the four key elements “style, kindness, delight and fun”, divided into three distinct dining zones: “Fashionable Food Street”, “Nature Glamping” and “LOFT Bistro”. to create captivating, photo-worthy locations for guests. BROWN & FRIENDS CAFE & BISTRO’s LINE FRIENDS-themed delights are meticulously prepared by Lisboeta Macau’s culinary team, blending LINE FRIENDS elements into each light Western-style meal, house-made LINE FRIENDS desserts and specialty drinks, guaranteeing freshness and deliciousness. Within BROWN & FRIENDS CAFE & BISTRO, a dedicated LINE FRIENDS merchandise area, featuring over 85 popular LINE FRIENDS products around the world, allows customers to enjoy a pleasant shopping experience. LINE FRIENDS PRESENTS CASA DE AMIGO and BROWN & FRIENDS CAFE & BISTRO, created by Lisboeta Macau, will definitely immerse travelers in a world that combines accommodation, dining and shopping, creating a unique and new tourist experience.
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