SINGAPORE,, September 26, 2025 / Prnewswire / – Singapore The entertainment landscape is about to change forever. Superstreamer Asia – a first reality TV competition of nature where live streamers are fighting for the crown of Asia Ultimate “Superstreamer” – was officially launched. The winner will win a Grand Prix in cash of $ 20,000 And have a chance to obtain an artist management contract. The cast is now open to all aspiring and live experienced aged 18 to 80 years.
Produced by Fly Entertainment in collaboration with industry leaders Synagie, Hoods Inc, IAMCASTING and SHOPEE, Superstreamer Asia merges live dissemination, electronic commerce and advanced virtual production in a new pioneer format. The candidates will continue in live challenges that test their ability to entertain, sell and connect in real time.
Live broadcast is experiencing exponential growth Singaporealongside the video commercial market in Southeast Asia in accounting USD 31.8 billion Total GMV electronic commerce in 2024, or approximately 20%, according to the E-Conomy Sea ratio of Google, Temasek and Bain & Company. Superstreamer Asia aims to climb on this momentum by combining the entertainment of reality TV with the commercial potential of live broadcasting.
Shope, the main electronic commerce platform in Southeast Asia And Taiwanin support of superstreamer asia in Singapore Will be the platform for live segments of the series, allowing participants to connect with the public in Singapore Thanks to a engaging and transparent experience. This collaboration highlights a common commitment to feed the talents live and to advance the region’s electronic commerce landscape.
At the heart of this ambitious project is MS Irene AngCEO of Fly Entertainment – Better known as the Pioneer Force Singapore entertainment industry. Superstreamer Asia is her imagination, born from a vision to highlight live streamers like the next wave of digital stars.
Irene will also occupy the front of the scene as a resident judge of the show, providing a unique mixture of expertise: as a media maven with an entrepreneurial insight and a charismatic presence!
- Media Maven: With decades of entertainment and media experience, Irene is perfectly placed to assess the live skills of competitors and live.
- Entrepreneurial overview: As a prosperous businesswoman, she knows what it takes to build a brand and connect with customers – and will guide candidates to perfect these skills.
- Charismatic presence: The relatable and engaging personality of Irene guarantees that it connects effortlessly with the competitors and the public, adding the power of the stars and the credibility to the competition.
“When I started Fly Entertainment, people thought I was crazy – an artist managing other artists? But we have proven that it could work,” said Irene AngCEO of Fly Entertainment. “Over the years, Fly has never ceased to transform with Times, because the entertainment scene itself continues to evolve. Today, I see the next big change – live streamers. They are not only sold by things; we are entertaining, to connect, to build communities. It is the new scene, the new theater. The live sale is not a frivolous chase.”
Olive Tai The CEO of Synagie commented: “We are delighted to deepen our existing partnership with two of Southeast Asia Leaders in their sectors – Fly Entertainment and Shope. With Fly Entertainment, to take advantage of their stable and reach artists to raise digital trade and live broadcasting. With Shope, to develop our technological and online services provided to our common brand partners. In 2024 only, Synagie opened more than 20 new stores on Shope, in addition to those we already operate, through Vietnam,, The Philippines,, Malaysia And SingaporeIn the categories of beauty, fashion and house and premium life. Superstreamer Asia testifies to our combined commitment to create an innovative and high impact interactive content while we continue to extend the digital trade ecosystem through Southeast Asia“.
Call to participants – Are you the next Superstreamer?
Research is officially activated. Whether you are a content creator, an online scammer or just someone who can turn on the screen, it’s their chance to shine – and win $ 20,000 cash prices and more.
To audition, interested participants simply need to submit a 3 -part video via the IAMCASTING application by September 30, 2025::
- Present yourself (30 seconds)
- Sell something they love (1 minute)
- Surprise-Sell one article every day (1 minute)
For more details, it is available on the IAMCASTING application.
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Source Fly Entertainment Pte Ltd
