Seoul, South Korea,, September 25, 2025 / Prnewswire / – LG Electronics (LG) announced today the success of its Radio optimism campaign fueled by AI, which has revealed a universal truth: despite the rapid progress of technology, love and gratitude towards family and loved ones remain the main priorities of life.
Available in six languages, the creative platform has inspired people around the world to create more than 700,000 personalized songs. These songs generated by the AI - listened to and divided more than 1.5 million times – have stressed the lasting importance of the human connection between cultures.
Designed to counter the feeling of disconnection often associated with social media, Radio Optimism has invited users to write a message to a loved one, to select a genre and an atmosphere and to generate a unique AI song. By transforming music into a sincere gesture, the campaign brought the good promise of a brand of LG’s life in digital spaces where people connect most often.
The expressions of love have been the most important, appearing in more than 30% of songs, followed by messages of gratitude and encouragement. The family has become the most frequent recipient, followed by friends, reaffirming that, regarding care and affection, people first turn to those who are closest them.
The campaign has attracted an overwhelming response, generating more than 30 million social engagement worldwide and 2.4 billion views of its content. Partnerships with global and local influencers have amplified its scope, including the Australian duo of the daughter Ben and Zara, Who created a special birthday song for Ben’s sonand Brazilian creator Jessie Shen,, who created a touching song for his partner.
The campaign has also captured unique cultural moments, such as sports fans by creating team hymns and animal owners dedicating songs to their companions, illustrating the evolutionary ways that people express and share what matters most.
“Thanks to this creative campaign, we believe that we have helped people to rediscover the lasting values that remain unchanged even in times of change and volatility,” said Kim Hyo-Eun, head of the LG brand management division. “He has deeply resonated with people around the world, reflecting the lasting value of life. We will continue to get involved with them, respecting this promise and inspiring optimism for a better life.”
Radio-optimism campaign shows how AI, when used in a thoughtful way, can strengthen emotional links in the digital age. By allowing users to create personalized songs formed on properly approved music from original artists, LG confirmed its commitment to responsible innovation while promoting a global movement of optimism and significant connection.
To find out more about the campaign or join the dissemination of the right message from life, please visit RadioOptimism.lg.com.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost all countries and an international workforce of more than 74,000. The four LG companies – domestic apparatus solution, multimedia entertainment solution, vehicle solution and ECO solution – combined for world income more KRW 88 Billions In 2024. LG was one of the main manufacturers of consumer and commercial products ranging from televisions, household appliances, air solutions, monitors, components and automotive solutions, and its high -end LG signature and its intelligent LG Thinq brands are familiar names worldwide. Visit www.lgnewsroom.com For the latest news.
Source LG Electronics
