The company leverages its latest AI-driven innovations to expand the definition of spatial experience
SEOUL, South Korea, January 2, 2025 /PRNewswire/ — LG Electronics (LG) introduces an innovative new solution that extends the convenience and comfort of LG AI Home to mobility spaces at CES 2025. The “Lifestyle Solution for Mobility” concept vehicle, on display at the show company stand, presents the LG Mobility Experience (MX) platform. This revolutionary mobility space solution integrates a full suite of smart living solutions from LG to create a seamless connection between mobility and AI Home, delivering entirely new lifestyle experiences.
LG’s MX platform expands the definition of home solutions, creating a new type of versatile, multi-faceted space. Using a modular package system, the platform integrates LG’s innovative home appliance hardware and AI technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a private media lounge or creative studio, opening the door to a host of exciting ‘space as experience’ opportunities for potential clients.
The MX platform aligns with prevailing automotive industry trends and customer preferences, which are moving away from traditional notions of transportation and toward the idea of vehicles as a personalized lifestyle space. The platform offers a tailored lifestyle experience where the latest AI products, solutions and services synergize to provide superior comfort and convenience to the user.
The MX platform features a dual-cab design: a front driver’s cabin and a customizable rear experience area. Users can configure this versatile space in different ways, such as dividing it into multifunctional zones or transforming it into hyper-personalized, complete living spaces like a creative studio, business lounge or separate areas for relaxation and leisure. The modular design allows the rear cabin to be equipped with various devices, allowing users to select combinations that meet their particular needs and preferences. LG plans to offer the MX platform as a subscription service, making it accessible to a wider audience.
Powered by LG’s AI Home solution, ThinQ ON, the MX platform allows users to adapt conditions inside the vehicle and enjoy useful lifestyle services such as managing daily schedules and information sessions. Additional services from external providers, including food and beverage ordering, laundry and hotel reservations, can be integrated to further expand and enrich the user experience.
Visitors to LG’s booth at CES 2025 can explore the MX platform in the “Lifestyle Solution for Mobility” experience space. The event will showcase highly customizable space solutions and mobility lifestyle solutions, featuring LG’s cutting-edge home appliances and Internet of Things devices. It will offer a compelling insight into the future of mobility and connected hybrid living spaces.
“The innovative MX platform, based on the concept of “space as an experience”, leverages LG’s strength in home appliances and AI Home technology to present a new direction for mobility experiences” , said Lyu Jae-cheolpresident of LG Home Appliance Solution Company. “Continuing our Zero Labor Home vision, we will continue to connect and expand customer experiences in all aspects of daily life. »
Visitors to CES 2025 January 7-10 You can experience all of LG’s latest innovations, including the MX platform, at the company’s booth (#15004, Las Vegas Palais des Congrès).
About LG Electronics Home Appliance Solutions Company
LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI solutions for the home. By leveraging industry-leading technologies, HS is committed to improving consumers’ quality of life and promoting sustainability. The company develops thoughtfully designed solutions for kitchen and home appliances and recently joined LG’s Robot Business division to integrate advanced robotic technologies into its home solutions. Together, these products provide increased convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more information about LG, visit www.LGnewsroom.com.
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