- First in South America: The largest video game event in the world will stop in São Paulo from 26 to June 30, 2024
- Koelnmesse on the path to international growth: after Cologne and Singapore, Brazil is now the third venue for the successful format
Cologne, Germany And SÃO PAULO, November 29, 2023 /PRNewswire/ — In addition to the successful concept of Cologne and Gamescom Asia in Singaporeanother international Gamescom will take place for the first time at the São Paulo Expo exhibition center from 26 to June 30, 2024.
– The photo is available on P.A. –
“We are continually expanding our international business,” says Gerald Böse, CEO of Koelnmesse. “It is particularly important for us to provide our customers with the best possible comprehensive and comprehensive support. After Gamescom Asia in Singapore, this is the next important step in the globalization of the brand as well as the event format. In short: Gamescom is going global. »
Koelnmesse is active in the trade fair sector in Brazil for over ten years. “With our events abroad, we support our customers in the most important growth markets worldwide,” says Böse. “Organization of an exhibition abroad on one of the key themes of exhibitions in Cologne is in no way a rivalry, but rather comprehensive and protects our wallet worldwide.
The share of international activities in Koelnmesse’s turnover is in the double digits and has been growing steadily for years. Not only established foreign events contribute to this, but also many international firsts, such as the International Hardware Fair India, didacta asia, ORGATEC. TOKYO and ISM Japan.
“We are convinced that the video game industry needs events more than ever that bring together the entire ecosystem. Gamescom can play a decisive role in this regard thanks to the attractiveness of its international brand. We We are therefore delighted to organize Gamescom Latam with our partners next year and to be able to bring the unique festival feeling of the world’s largest gaming event to South America,” said Felix Falkgeneral director of gaming – German Association of the Gaming Industry.
Pictures: Highlights | Cologne Trade Fair
Dr. Jasmine Fischer
Vice President of Corporate Communications Koelnmesse
mailto:jasmin.fischer@koelnmesse.de
+ 49 221 821-2494
SOURCE Koelnmesse GmbH
