Kevin Lee appointed as new president of Samsung Vina

Kevin Lee is the new President of Samsung Vina with focus on maintaining the success of Samsung and focus on human aspect.

According to a report of Samsung Vina, Kevin Lee is the experienced employee of Samsung with more than 30 years of experience and is the proper choice for the Director role of Samsung Vina. Mr. Lee has taken several leading roles of Samsung in 30 years of his contribution. He used to be the Vice Director of American Samsung Electronics and at the same time, take care of relationship between Samsung and Verizon; the former General Director of Samsung Benelux and Greece before adopting the role in Vietnam.

The goal of Samsung after this appointment of Mr. Lee is to continue the success of this brand in Vietnam, making this brand become a well-recognizable name in every single industries that they take part in. Besides, the new director is hoped to support Samsung earning love from customers and maintaining the recognition of them in the market.

In order to succeed these wishes, Samsung will focus on:

• Focusing more on human: Samsung will create a unique brand name recognition and help users approach to their brand easier. Research and development task will be invested more and so Samsung can have a good connection with customers, developing a long-term success.
• Samsung Vina will maintain and boost the collaboration with influencer and media partner that create “win-win”
  relationship. Samsung Vina labelled them as adequate partners and want to be successful with them.
• Samsung Vina also wants to develop their human resources. More training will be applied for experienced employees and more campaign for attracting young talents will be operated so that Samsung can summon an efficient team of employees.
• Using innovation: Samsung promises to adapt with situation and produce only sufficient products for the market so that customers will have availability of good products, but at the same time, sufficient ones.

With the new leader, Samsung Vina hopes that they can continue to succeed in Vietnam and build up a long-reigning dynasty of high-tech in the nation.