Jollibee Foods Corporation starts the year strong, Reports +20.2% Systemwide Sales Growth in North America in Q1 2023

MANILA, PHILIPPINES – Media OutReach – June 6, 2023 –
Jollibee Foods Corporation (JFC), one of the largest and fastest-growing restaurant companies in the world, reported +20.2% Systemwide Sales Growth and +6.7% Same Store Sales Growth in North America (Philippine Brands and Smashburger), as disclosed by the company.

JFC operates several quick service restaurants in the region, led by its flagship brand Jollibee, known for its fried chicken called Chickenjoy. It also runs the burger chain Smashburger and coffee and tea chain The Coffee Bean & Tea Leaf (CBTL), which both posted strong systemwide and same store sales growth in the region.

The JFC Group eyes North America as a key market to achieve its vision of being among the top 5 restaurant companies in the world. It plans to open 550 to 600 stores globally in 2023, through organic growth and franchising, as part of its accelerated expansion plans to meet its vision.

Jollibee North America: Continued Strong Growth and American Market Crossover



Jollibee US and Canada continued to post strong double-digit systemwide sales in Q1 2023. It ended Q1 2023 with 89 stores, opening three stores for the quarter including its first-ever double drive-thru in North America located in Orlando, Florida. Last year, it opened 11 stores, including in the iconic New York Times Square and Vancouver—its first in British Columbia, Canada.

“Our successful growth in North America is thanks in no small part to the support of our thousands of customers across the region, and to our teams who joyfully serve them every day,” shared Maribeth Dela Cruz, President of Jollibee Group North America—Philippine Brands. “We are delighted to see more and more customers enjoying our signature Chickenjoy fried chicken, Chicken Sandwich, and Peach Mango Pie, both from our devoted Filipino-American fans and new Mainstream American followers. Their support shows that Jollibee has what it takes to successfully compete in the world’s largest QSR market, and is an important pillar in our company’s global expansion strategy.”

Jollibee’s signature Chickenjoy was named
America’s Best Chain Fried Chicken in 2022 Eater.com, besting 15 other fried chicken products from other global quick service restaurant chains. The brand was likewise named among
America’s Hottest Brands by AdAge, a global marketing and media publication based in the US. The brand continues to see more and more local Americans coming to its stores, with some locations seeing majority Americans as patrons.

Commenting on the JFC Group’s Global performance for Q1 2023, JFC President and CEO Ernesto Tanmantiong stated:

“Our first quarter financial results reflected continued strong momentum, delivering another quarter of strong topline and operating income growth,” shared Tanmantiong. SWS growth was broad-based with all brands posting strong double-digit growth compared to the first quarter of 2022. We delivered strong operating profit growth despite continued macro challenges. We remain focused on navigating through these uncertainties and are confident in our ability to deliver another year of strong growth.”

Jollibee Group Outlook for 2023