Dubai, water,, October 7, 2025 / Prnewswire / – All -terrain have convoys. Players have squads. Jeep has just merged these two worlds with “Squad rescue,” A whole new live game experience, transforming into epic.
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Usually, when a car is stuck in a game, it’s the game. But Jeep does not believe in game games. Jeep believes in breakthroughs. For two weeks, 13 of the biggest banners in Saudi Arabia, including Peerless, Ryan MJRM and KLO25, take night rivers where the players team up to show what Jeep does best: save, recover and climb.
The mechanisms are simple but powerful:
- Are you stuck in the game? Type / rescusquad in the game cat.
- A convoy of jeeps stops to remove you.
- The players are rescued, the adventures continue, the streams are unleashed.
Just like in real life, where Jeep owners drop everything to recover an all-terrain colleague in the desert, the same spirit takes place in front of thousands of live online viewers. The frustration of players has become fun.
And Jeep does not stop at rescues. The brand has built a personalized exhibition hall in the game, where players can almost explore Jeep vehicles. Digital leaflets invite them to reserve a real test, so that they can continue to know Jeep’s all-terrain capacity in the offline world.
“”Sescue Squad is the perfect example of how Jeep continues to innovate, not only in vehicles but in experiences,“Said Melhem Najm, Regional Director of Marketing, Middle East Stellantis and Africa.”We present Jeep’s 4×4 DNA in a brand new space, while connecting it to the real adventure and commercial objectives.“”
“”Sescue Squad does not concern a logo in a game,“Yara Maroun, marketing manager for Jeep Middle East.” The community and the adventure, which is unique in Jeep in real life, also naturally exists in the world of game. The same goes for the 4×4 capacity of Jeep. This allowed us to create an authentic brand experience, which is why I think the answer is so powerful. No other brand can have this story so completely. “”
As if that were not enough to make it the most intelligent game hacking of the year, Jeep maintains the momentum with surprise gifts during the rivers. Instead of Just Merch, the players unlocked the equipment of the physical jeep rescue team: ropes, jerrycans, shovels and towing hooks. Tools for the adventure of the real world.
For many, it is their first taste for what makes the jeep unique: the feeling of belonging that has just been part of something bigger than oneself.
“”Players are used to restarting when stuck. Jeep players do not restart, they come together,“Said Tuki Ghiassi, creative executive director, Publicis Middle East.”The rescue squad returns one of the greatest frustrations of the game on surprise and the community. It’s pure jeep DNA.“”
A second, you are stuck. The next one, you are surprised by your favorite player in a jeep that saves you.
The rescue squad is hot in the heels of the Esports World Cup, which was held in Saudi Arabia in August. The country’s industry and esports in the country is experiencing explosive growth, driven by massive government investments and a young population informed of technology. (Sources: Middle East economy, Vision 2030)
For Jeep, the experience proves that the brand is not locked on Rocky Trails or Desert Dunes. He thrives wherever there is a challenge to take up. And that’s how Jeep entered the world of game.
With Living squadJeep shows players what all-terrain has been knowing for decades: stuck is not the end. This is only the beginning of history.
Contact:
Yara Maroun (marketing manager, jeep), +971551045298
Video – https://mma.prnewswire.com/media/2787774/jeep_rescue_squad_main_video.mp4
Source Jeep Middle East
