Infobip recognized as communications platform Leader by analyst firm Gartner®

KUALA LUMPUR, MALAYSIA – Media OutReach – September 21, 2023 – Global Cloud Communications Platform
Infobip has been named a market leader in communications platforms as a service (CPaaS) by analyst firm Gartner. In the first Gartner Magic Quadrant for CPaaS, Infobip is recognized as a leader for its global vision and ability to execute.[1].

In its CPaaS competitive landscape report, Gartner said: “The communications platform-as-a-service market is evolving beyond APIs to encompass the entire customer journey. Existing use cases for conversational commerce are expanding to become anything conversational. » In the same report, the analyst recommends that CPaaS providers should: “build customer experience as a service (CXaaS) offerings to target the entire customer lifecycle by encompassing not only CPaaS, but also contact center, customer data platform (CDP) and artificial conversational tools. intelligence (CAI), as well as the orchestration of the customer journey. Gartner also recommended that vendors: “accelerate time to value for customer experience (CX) by providing tools such as user-friendly templates, “solutions in a box” for advanced use cases, visual builders improved and detailed route analyzes.

To meet these changing demands, Infobip recently launched Experiences, a revolutionary, AI-powered, no-code journey creation tool that helps businesses engage customers, build loyalty, and drive growth. Infobip Experiences enables organizations to orchestrate customer journeys and save time with a library of journey templates ranging from onboarding and engagement to retention and retention. In addition to its network of 43 data centers and 9,700 global connections, 800 of which are direct carrier connections, customers cite Infobip’s global reach and scale, as well as its delivery and latency guarantees, as differentiators keys.

Silvio Kutić, CEO of Infobip, said: “We believe that Gartner’s recognition of Infobip as a leader in the CPaaS market reflects the investments we are making to deliver innovative new products and services alongside our global reach and scale. Additionally, our acquisitions of US messaging heavyweight OpenMarket and VoIP provider Peerless Network have consolidated our superior position in America alongside our global market-leading offering.

“As a result, we offer a global one-stop shop for omnichannel interactions and communications. But we don’t stop now. The CPaaS market is expected to reach $30.6 billion by 2026.[2]We keep our foot on the accelerator to ensure we remain the leading full-stack omnichannel communications platform for every platform. »

Gartner’s Magic Quadrant reports are the culmination of rigorous, fact-based research into specific markets, providing an overview of the relative positions of vendors in those markets. Suppliers are positioned in four quadrants: leaders, challengers, visionaries and niche players.

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View a free copy of the report at
https://www.infobip.com/analyst-reports/gartner-mq-cpaas-2023.