In-person Hong Kong International Optical Fair returns

HONG KONG SAR – Media OutReach – November 2, 2023 – The
31st Hong Kong Optical Exhibitionorganized by the Hong Kong Trade Development Council (HKTDC) and co-organized by the Hong Kong Optical Manufacturers Association (HKOMA), will return to the Hong Kong Convention and Exhibition Center (HKCEC) as a physical exhibition for the first time since 2019. The physical event will take place from November 8 to 10 under the integrated physical-online EXHIBITION+ mode, where around 700 exhibitors from 11 countries and regions will showcase the latest eyewear designs and products.

Regional pavilions will include Mainland China, Taiwan, Italy, Japan, Korea, Visionaries of Style and the HKOMA Pavilion. The show also has several themed exhibition areas to facilitate buyers’ purchases.

In response to the craze for smart glasses, this year’s Salon de l’Optique will feature the Smart Glasses zone. Hong Kong exhibitor Solos Technology Limited will present smart glasses combining ChatGPT and AirGo™ 3 wearable technology. Hong Kong company 3DNA Technology Limited uses software with
360-degree facial scanning technology to help customers make custom-fit glasses. Other themed areas will feature professional eyewear, eyewear accessories, frames, lenses, contact lenses, diagnostic instruments, optical instruments and much more.

THE
Brand name gallery, the focal point of the show, features around 200 brands from all over the world, such as A.Society from mainland China, Absolute Vintage Eyewear from Hong Kong, bTd, CLASSICO from Taiwan, PARIM, famous international brands like agnès b and MINIMA from France; Anna Sui, Jill Stuart, New Balance and VOY from the United States; Ted Baker and Vivienne Westwood from the United Kingdom; STEPPER from Germany; Masaki Matsushima, Matsuda, MIZ Gold, TiDOU from Japan, GENSDUMONDE from Korea, PEOPLE LUV ME and PLUME. The fair will feature
glasses showswhere professional models will showcase fashion eyewear trends from various locations.

Deputy Executive Director of HKTDC
Sophie Chongsaid: “The Hong Kong Optical Fair is back at HKCEC. We are very excited to welcome many new international brands from all over the world this year, including from the fashion capitals of France, UK, USA and Italy. as well as Asian trendsetters from countries like Japan, Korea and Taiwan. The fair incorporated many international elements while following global trends, demonstrating Hong Kong’s reputation as an international exhibition capital.

[Featured Exhibitors]

The Salon de l’Optique will present a variety of glasses with innovative technologies as well as new products and services. Some of the featured exhibitors include:

ChatGPT Smart Glasses

[Solos Technology Limited – Booth: GH-B38]

Solos Technology Limited, exhibiting for the first time in Hong Kong, will present the latest AirGo™ 3 collection, smart glasses that combine ChatGPT and wearable technology.

Users can press and hold an action button on the temple of the smart glasses to ask ChatGPT a question. In response, they will see the answer through the lenses and also hear the answer read. Another service supported by ChatGPT is SolosTranslate, a live language translation with the power of voice. The nine supported languages ​​include Cantonese, French, Japanese, Korean, Mandarin, and Spanish. AirGo™ 3, which has more than 100 patents, was officially launched at SILMO at the end of September this year.

Renewable, recyclable and biodegradable materials

【Wingram Industrial Company Limited – Stand: 1E-D22】

Wingram Industrial Company Limited, dedicated to providing environmental solutions, specializes in frames made from BioAcetate S70 material – renewable, recyclable, biodegradable and bio-based. The material has been tested according to ISO 14855 for biodegradability, also certified by reputable third-party institutions such as Fraunhofer from Germany and Beta Analytic from the USA. The performance benefits of BioAcetate S70 include protection against deformation, compatibility with all lenses and availability for injection, making the eyewear products durable, long-lasting and aesthetically pleasing.

Environmental protection material sunglasses series

【Wing Fung Optical International Ltd. – Stand: 1D-G02】

BIG HORN, a creative eyewear brand from Hong Kong, uses sustainable materials and was awarded the CSE (Certified Sustainable Eyewear) award at MIDO in Italy. These international award-winning sunglasses (London Design Awards) adopt environmentally friendly medical material (MEM) lenses and biodegradable acetates, offer different colors for frames with removable temples that can keep up with changing fashions.

NFT fashion collaboration launches collector’s edition

【Kelfred Optical Ltd – Stand: GH-A08】

Mainland China brand A. Society focuses on balancing wearability and art and has launched unisex sunglasses with local artist Lousy, inspired by the iconic graffiti pattern 「Kissface」. At the same time, they also collaborated with local singer-songwriter Gareth. T to produce common products.

360-degree face scanning for a personalized, fully customizable eyewear experience

【3DNA Technology Limited – Booth: 1CON-046】

Local company 3DNA Eyewear will showcase its self-developed interactive eyewear customization platform, capable of delivering an innovative and engaging eyewear retail experience. The retail kiosk format features backlit shelves, sliding frame drawers, a 200-piece sample display, an adjustable 3D scanner mirror and three high-definition monitors. The machine will scan and measure the customer’s facial features via computer software, then display a 3D avatar on the screen. Customers can customize their personal style from more than 2,000 designs, ranging from materials, patterns and colors to tailored features such as narrow frames and printed names, and the simulated wearing effect will be immediately displayed on the screen.

Global retailers and suppliers are connected through the open 3DNA platform. Therefore, the final order will be sent directly to production plants in mainland China, USA and UK.

The Salon de l’Optique brings together the latest developments from renowned exhibitors and new technologies related to eyewear. There will also be a series of product promotions, conferences, seminars and the eyewear design competition award ceremony during the show; Visitors can learn about the latest developments in the optical industry. Hong Kong Optical Show Event Details:
https://www.hktdc.com/event/hkopticalfair/en/intelligence-hub

Show details (physical)

Date: November 8 to 10 (Wednesday to Friday)

Hours: (November 8 to 9) 9:30 a.m. – 6:30 p.m.

(November 10) 9:30 a.m. – 5 p.m.

Location: Hong Kong Convention and Exhibition Center

Admission: reserved for professional visitors aged 18 or over.

On-site registration fee: HK$100 per person (free for e-Badge registration and pre-registered buyers)

Click2Match (intelligent business matching platform)

Date: November 1 to 17