NEW YORK, December 19, 2023 /PRNewswire/ — Automotive original equipment manufacturers (OEMs) are focusing on integrating video on demand (VoD) and immersive gaming to fill the vehicle with digitally native experiences that drive revenue. engagement and revenue among their customers. Global technology monitoring firm ABI Search predicts that global shipments of cars with VoD will reach 15.09 million by 2030, driven by improved connectivity, higher screen size and resolution, and improved computing power of today’s vehicles.
“We see these digitally native experiences emerging in electrification and rear-seat entertainment use cases, where bite-sized content up to the duration of an electric vehicle (EV) charging session or of a morning run to school will blend in perfectly with the vehicle’s surroundings. “The proliferation of autonomous driving will create more opportunities for immersive digital experiences to thrive as a driverless future increasingly becomes a reality,” says Abu Miahsmart mobility and automotive analyst at ABI Research.
OEMs are exploiting these emerging opportunities through partnerships with tier 1 suppliers, middleware companies and content providers who can share their consumer electronics expertise on issues such as digital rights management (DRM). For example, Movie theater provides flexible middleware solutions to deliver impressive in-car digital media experiences, and Harman plays a key role for OEMs through its Ignite Store, which offers its customers access to an existing ecosystem of media, gaming and productivity applications that would otherwise require a significant allocation of resources from an OEM to build.
Using the vehicle’s unique environment to deliver unique experiences will also allow companies to best monetize improved technology in the automotive industry. Companies such as Holoride And 4screens have been making waves in the in-vehicle VR gaming and advertising market respectively by adding value to the in-vehicle experience.
“Adaptation is required at all levels of the supply chain if the in-vehicle infotainment industry is to take full advantage of technological advances in connectivity, computing power and, in the future, automation . Unlocking additional revenue streams in infotainment will help boost software. -definition of vehicle proliferation and innovation,” concludes Miah.
These results come from the ABI Research study Infotainment-based differentiators for software-defined vehicles: video on demand, gaming and productivity application analysis report. This report is part of the company report research service, which includes research, data and ABI Insights. Application analysis The reports present an in-depth analysis of key market trends and drivers for a specific technology.
About ABI Research
ABI Research is a global technology intelligence company providing actionable research and strategic advice to technology leaders, innovators and policymakers around the world. Our research focuses on transformative technologies that are radically reshaping industries, economies, and workforces today.
ABI Research is a global technology intelligence company that provides practical market research and strategic advice to global technology leaders, innovators and decision-makers. We pay special attention to all innovations and technologies that bring disruptive changes in various industries, in the global economy and in the job market.
For more information about ABI Research services, contact us at +1.516.624.2500 for the Americas, +44.203.326.0140 for the Americas. Europe+65.6592.0290 in Asia Pacificor visit www.abiresearch.com.
Contact information:
Global
Deborah Petrara
Tel: +1.516.624.2558
pr@abiresearch.com
Show original content:https://www.prnewswire.com/apac/news-releases/enhanced-connectivity-and-improved-computing-power-to-drive-15-million-global-shipments-of-video-on-demand-embedded- cars-in-2030-302018610.html
SOURCE ABI Research
