iKala partners with Causal AI Innovator to expand into the North American market
TAIPEI, January 16, 2025 /PRNewswire/ — iKala, a leading provider of AI transformation solutions in the Taiwanannounced that its AI-powered data marketing platform, KOL Radar, has officially been rebranded as Kolr (pronounced “color”), launching a new brand identity to expand its presence in global markets. The upgraded Kolr platform will continue to prioritize AI-driven innovation, with plans to launch key new features in the first quarter of this year, including “Predictive Reporting” and the English version of “AI Research”. Additionally, improvements to the “Competitor Analysis” feature will further streamline the marketing process.
These new features will provide brands with a comprehensive, one-stop solution, covering precise search, data analysis and performance tracking, enabling brands to achieve greater efficiency and accuracy in trend forecasting, marketing analysis and campaign management.
iKala partners with Vizuro to expand into the US market and define a new global business strategy
Looking ahead, iKala is partnering with Vizuro, a pioneer in multimodal and causal AI technologies, to expand into the US market and establish a broader global presence. By combining the power of Kolr, the world’s largest AI-driven data marketing platform, with Vizuro’s cutting-edge marketing attribution technology, the partnership aims to revolutionize ad placement, marketing predictions and attribution analysis. Together, they will enable global brands to unlock new marketing opportunities and achieve impactful results. Director of Business Development at iKala, Zara Jacobsaid: “iKala is going through a period of rapid growth. We are committed to expanding our strategic partnerships, strengthening our brand presence and ensuring Kolr stands out in the global market. Thanks to its robust data capabilities and innovative technologies, Kolr brings real added value to brands, agencies and influencers.
iKala Co-founder and CEO, Sega Chengsaid: “Since its launch in 2018, KOL Radar has approached the challenge of “discovering influence” as a research problem, focusing on technological innovation. This commitment has allowed the platform to expand to more than 190 countries and serve more than 50,000 brands. making it one of the largest AI-powered vertical search engines in the world. We are excited to collaborate with our strategic partner, Vizuro, as the fully upgraded Kolr targets the world. market with a new identity, dedicated to the organization of global influence.
Vizuro Co-founder and CEO, Yu-Feng Weiadded, “We are excited to join forces with iKala to form “Team Taiwan” and venture into international markets on the global stage. By combining our expertise, we strive to create a synergy where one plus one exceeds two, continuing to grow the industry. -cutting-edge marketing technologies that bring innovation and value to brands of all sizes around the world. »
About iKala
iKala is a leading AI transformation solution provider, whose mission is to “enable enterprises to become AI-skilled” by providing AI transformation solutions, to optimize their operational efficiency and increase customer engagement. iKala’s SaaS solutions and products are available in more than 190 countries, enabling more than 1,000 enterprises and 50,000 brands and advertisers, including leading Fortune 500 companies, to transform their businesses.
About Vizuro
Vizuro is a leading causal AI innovator and solution provider, delivering powerful, actionable, and explainable applications across diverse industries. Using a proprietary self-learning AI platform, Vizuro offers managed data science-as-a-service solutions to quickly deploy custom applications tailored to customer needs. Founded in BostonVizuro specializes in solving critical digital transformation challenges, with solutions spanning healthcare, pharmaceuticals, marketing, manufacturing and finance. Serving a global clientele, from Fortune 100 companies to startups.
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SOURCEiKala
